Ericks Webs Design Start Project
Owned vs Rented Attention

Website vs Facebook page.

Facebook can help your business stay active, but it should not be the only place customers can learn, trust, and contact you.

Build Owned Presence
Comparison visual showing social media feeding traffic into an owned business website with service pages, SEO, forms, and booking.
Social platforms are useful channels, but the website should be the owned destination where buyers get answers and take action.

Facebook Page

  • Good for updates and community interaction
  • Useful for reviews, events, and quick posts
  • Limited control over layout and buyer journey
  • Search visibility is limited compared to service pages
  • Algorithms decide who sees your content

Business Website

  • Owned platform with your structure and message
  • Dedicated pages for each service and location
  • Forms, bookings, payments, and quote flows
  • Better foundation for Google search and local SEO
  • Designed around conversion, not scrolling feeds

Best Strategy

Use social media to feed the website.

The website should be the hub. Facebook, Instagram, ads, business cards, vehicles, emails, and referrals should all send buyers back to a page built to convert.

Post proof on social.

Use photos, quick updates, testimonials, and projects to stay visible.

Send traffic to service pages.

Link every post or ad to a page that explains the offer and gives the next step.

Capture the lead outside the feed.

Use forms, phone links, booking links, and payment flows your business controls.

Example Scenarios

Where Facebook helps, and where the website takes over.

Restaurant

Facebook announces the special. The website handles the decision.

A post can show the special, but the website should show the menu, hours, map, reservation link, catering info, and online ordering path.

Contractor

Facebook shows the project. The website captures the quote.

Project photos build interest. A service page can explain materials, service areas, warranties, financing, and the quote form.

Professional Service

Facebook builds familiarity. The website builds confidence.

A buyer may follow you socially, but they usually need process, credentials, service details, FAQs, and intake options before they reach out.

Retail

Facebook creates interest. The website owns checkout.

Social posts can feature products. Product pages, policies, cart, shipping, payments, and email capture should live on assets you control.

Put on social media:

  • Quick updates and behind-the-scenes posts
  • New photos, videos, events, and promotions
  • Community interaction and reputation activity
  • Links that send traffic to focused website pages

Put on your website:

  • Full service pages, pricing guidance, and FAQs
  • Forms, booking, checkout, and lead routing
  • Search-focused content and location pages
  • Proof, process, policies, and trust signals

Common questions.

Should I delete my Facebook page?

No. Keep it active, but use it as a channel. The website should be the main hub for search, trust, and conversions.

Can Facebook rank on Google?

Sometimes, but it cannot replace dedicated service pages, location pages, structured content, and conversion-focused design.

What should go on my website that is not on Facebook?

Service details, process, FAQs, pricing guidance, proof, forms, booking, payment options, location pages, and content built for search.

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