Website pricing
Choose the right website investment before we scope the project.
Start with a fixed base package, then add the specific SEO, content, workflow, app, or support modules the business actually needs.
First decision
Are you buying a website, a growth channel, or an operating system?
The base price changes when the website has to do more than present information. Add-ons are priced separately so the estimate is easier to understand.
Website Foundation
Professional presence
$3,500
Best for a clear, trustworthy business website with core pages, lead capture, and a safe launch.
- ✓ Up to 5 core pages
- ✓ Custom WordPress website structure
- ✓ Forms, analytics, Search Console, and launch checks
Growth Website + SEO
Better leads from search
$5,500
Best when search visibility, service pages, local SEO, and conversion paths matter from day one.
- ✓ Up to 8 focused pages
- ✓ SEO launch structure and service-page planning
- ✓ Conversion sections, tracking, and performance cleanup
Managed Business System
Website connected to operations
$8,500 base
Best when the site handles bookings, applications, payments, customer records, dashboards, or follow-up.
- ✓ Workflow discovery and system architecture
- ✓ Website foundation plus selected workflow modules
- ✓ Staging testing, deployment, and handoff
Advanced App / Portal Build
Custom portals and app logic
$12,500 base
Best for app-ready ecosystems, memberships, APIs, ecommerce, advanced booking, or custom dashboards.
- ✓ Custom WordPress logic and integrations
- ✓ Production/staging deployment workflow
- ✓ Documentation, monitoring plan, and support process
Monthly responsibility
The monthly plan should match what the website is responsible for.
After launch, the monthly plan should match the level of responsibility: care, routine updates, SEO monitoring, or active content and growth implementation.
Protect
Website Care
$250/mo
Keeps the site stable: hosting support, updates, security monitoring, backups, uptime checks, form checks, and DNS/domain help.
Best when the goal is protection and reliability, not active SEO growth.
Maintain
Website Care + Updates
$500/mo
Includes Website Care plus small monthly changes, light troubleshooting, content swaps, simple page or section edits, and a monthly work summary.
Best when the site needs routine updates along with protection and reliability.
Improve
SEO Monitoring
$350/mo
Tracks search visibility: Website Care plus keyword tracking, Search Console review, indexing checks, technical SEO checks, monthly recommendations, and reporting.
Best when you want to know what is happening and what to improve next.
Scale
Growth + Content SEO
$750/mo
Actively improves the site: SEO monitoring plus content implementation, page improvements, landing pages, internal links, conversion work, and reporting.
Best when the website should keep growing search visibility and leads each month.
SEO plan differences
The SEO plans are separated by responsibility.
Care, monitoring, growth implementation, and app development are different levels of responsibility. This keeps the monthly price easier to understand.
SEO Monitoring
$350/mo – Track and recommend
We review keyword movement, Google Search Console, indexing, technical SEO issues, and visibility changes. The output is a simple report and prioritized recommendations.
Difference: It tells us what needs work. It does not include ongoing content production or major page builds.
Growth + Content SEO
$750/mo – Implement and improve
We use SEO monitoring to improve pages, add or update content, strengthen internal links, build landing pages, and improve conversion sections.
Difference: Monitoring identifies priorities. Growth + Content SEO helps execute those priorities each month.
App Development
Starts at $750/mo + $1,000 setup
Basic App Support covers simple apps, light portals, small dashboards, API checks, bug fixes, and minor monthly improvements. Larger app-style systems can move into Technical Operations or full App Development.
Difference: This is separate from SEO and website care because it supports product-style functionality, code updates, integrations, and recurring technical improvements.
How to choose
Use the smallest plan that can realistically support the outcome.
Starting too small usually creates one of two problems: the website launches without enough strategy to bring leads, or the monthly plan does not include enough room to maintain and improve the system.
Choose Website Foundation when…
You need a clean, trustworthy site and the business is not relying on heavy automation or SEO growth yet.
Choose Growth Website + SEO when…
You want the site built around search visibility, better leads, service pages, and monthly improvement.
Choose Managed Business System when…
The website needs to connect to bookings, payments, applications, CRM records, staff workflows, or reports.
Guided calculator
Estimate your starting point.
Choose a base package and selected add-ons to see a more realistic planning estimate. The final quote is confirmed after we review content, access, integrations, and deadlines.
Website investment calculator
Build an itemized starting estimate.
Choose the base package, select the add-ons that matter, and see a clearer planning number before we confirm the final scope.
Pricing rules
What affects the final price?
These add-ons explain why one project costs more than another. The calculator uses the same add-on prices so the estimate is easier to understand.
SEO launch
$750 for local SEO foundation, or $500 for Google Business Profile support.
Content strategy
$1,000 for service-page planning or content strategy. Additional focused pages can be scoped separately.
Workflow modules
CRM handoff is $1,250. Booking, intake, payments, deposits, or subscriptions are $1,500 each.
Advanced systems
Dashboards are $1,500. Automation is $2,000. Portals, ecommerce, or membership logic are $2,500 each.
Common questions
Clear expectations before a proposal.
What is the difference between $3,500 and $5,500?
$3,500 is the Website Foundation: core pages, forms, analytics, and launch checks. $5,500 adds a stronger SEO launch structure, more focused pages, and conversion planning.
Why is SEO separated from basic care?
Basic care protects the website. SEO requires active improvement: keyword tracking, page updates, Search Console review, content recommendations, internal links, and reporting.
What counts as a business system?
A website becomes a business system when it manages applications, client portals, bookings, payments, staff workflows, dashboards, memberships, or automated follow-up.
Why do some prices say base?
The base covers the project structure and setup. Workflow, portal, ecommerce, automation, and reporting modules are selected separately in the estimator.
Start with the workflow
Ready to price the right version?
Send the project details through the workflow assessment and we will recommend the smallest plan that can realistically support the business outcome.
Start the Assessment