Product positioning
Connected science, ingredients, and product benefits in language customers can evaluate.
ERICKS WEBS DESIGN
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NUTRITION & ECOMMERCE
A science-backed nutrition brand built for confident product discovery.
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THE CHALLENGE
Permenta needed to present clinical hydration and performance supplements with enough scientific clarity to earn trust without slowing down the shopping journey.
THE APPROACH
The experience connects ingredient transparency, product comparisons, educational content, local availability, and direct shopping paths in one performance-focused brand system.
WHAT EWD DELIVERED
Design, content, search visibility, and conversion work together. Every part has a job in supporting business growth.
Connected science, ingredients, and product benefits in language customers can evaluate.
Balanced useful education with direct product-discovery and shopping paths.
Made transparency and availability part of the purchase decision.
Created a structure that can expand with products, content, and campaigns.
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Ericks Webs Design
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