Timing is Everything: Make Your Content Count
Ever felt like your social media posts are just… floating in the void? You share awesome content, but the likes and shares never come. What’s the secret sauce that gets people clicking, sharing, and engaging?
Imagine sitting in your favorite café, having a chat with a fellow business owner over a warm cup of café de olla, and discussing how content creation isn’t just about what you say but when you say it. Just like scheduling a meeting that everyone can attend, the timing of your content is crucial to its success.
The Importance of Timing in Content Strategy
In the digital world, timing can make or break the success of your posts. According to recent research by Fractl and BuzzStream, the strategic timing of your content can enhance its social media traction. They analyzed over 220,000 articles across various industries and discovered some eye-opening trends.
Creating valuable content is step one, but execution is essential. The research broke down article types into categories: how-tos, lists, what-posts, why-posts, and videos. Here’s what they found:
- How-to Posts: These deliver solutions step-by-step, helping your audience solve problems.
- Lists: Perfect for quick reads, these articles compile information in a digestible format.
- What-Posts: Informative but often less shareable, as they dive deeply into comparisons.
- Why-Posts: These offer reasons and motivations, encouraging readers to engage.
- Videos: Dynamic and engaging, videos can often capture attention better than text.
Over the six months reviewed, lists and why-posts outperformed the rest, racking up an impressive average of about 21,000 shares each month. Lists led with a 22.45% traction, while videos weren’t far behind. On the flip side, what-posts struggled, only capturing about 17.88% of shares.
Content Performance by Industry
Different industries react differently to content types, and as a small business owner in our beloved Valley, it’s essential to understand your audience. For instance, lists rocked the travel sector with a whopping 32% share, while they flopped in education, garnering only 10%.
Here are a few takeaways for you:
- Technology thrives late in the year as customers search for the latest gadgets.
- July isn’t great for education posts—most people are enjoying summer break.
- How-to articles are gold for the automotive industry—they’re all about practical advice, after all.
- The food space loves how-tos, especially when it comes to recipes, making up 37% of their shares.
Understanding these preferences can be a game-changer for your marketing strategies.
Ready for some insight that could significantly impact your marketing? October stands out as the month with the most traction. More than 128,000 shares were documented in that month alone! What’s even more interesting is that different content types find their rhythm in various months:
- Why-posts shine bright in September and November.
- How-to posts hit their peak in August.
- Videos attract shares, particularly in Q4.
But don’t rush to flood your readers with content just because it’s fall! Different verticals perform better at different times of the year:
- News excels in June with a diverse range of content types.
- Come summer, no format exceeded 6,000 shares—time to rethink strategies!
What Does This All Mean for You?
You might be wondering—how does this all relate to your small business in McAllen? Well, let’s connect the dots. The best strategy is having a professionally designed website that is not only beautifully crafted but also optimized for conversions.
We at Ericks Webs Design understand the Valley’s market. We know how to highlight your unique offerings to attract more clients. Just think about the missed opportunities if your digital strategy isn’t on point. A tailored website can support your marketing goals, integrate smart AI tools, and keep that content fresh—helping you generate leads like never before.
In Summary
The biggest takeaway from all this insightful data? Timing and relevance are key. Don’t get left behind—make sure your online content shares the spotlight when it matters most.
So, are you ready to give your website a well-deserved facelift? Let’s talk! Schedule a call today, and together, we’ll create a digital presence that resonates with your audience and captures those leads.
Hit us up—let’s make magic happen!
Source:
https://blog.hubspot.com/agency/data-content-social-media
