Get Your Ads Seen: The Power of Search Retargeting
Ever searched for something online and then saw ads for it everywhere you went? It’s almost like the internet is following you around, giving you a gentle nudge to check out those sneakers or that new gadget. If you’re a small business owner in McAllen, you might be thinking, “How can I get my ads in front of potential customers who are looking for what I sell?” Well, let’s break it down.
Imagine you own a local sneaker store, and someone in your area types in “athletic shoes” during their lunch break. You want them to see your ad as they scroll through their Facebook feed later that week — but how do you make that happen? That’s where search retargeting comes into play, and it’s a game-changer.
What is Search Retargeting?
Think of search retargeting as your digital wingman. It’s a smart way for businesses to show their ads to potential customers who have already expressed interest through their search queries. Even if folks don’t know your brand yet, when they search for specific keywords, your ads can pop up on social media and search results. It’s the perfect opportunity to turn a curious browser into a loyal customer.
How It Works
So, how does this work? Let’s say someone googles “best running shoes”. Once they’ve searched for that, they might see your Nike or Skechers ad when they’re scrolling through Facebook a few days later. You’re swooping in right when they’re looking for something!
The process is super automated. First, you gather a list of relevant keywords related to your products. From there, you set up your campaign using Google Ads or other platforms like Bing, which will then show your ads to users who’ve searched for those keywords. It’s all about capitalizing on their intent to discover, explore, and ideally, buy!
Why It Matters
Now, you might be thinking, “Isn’t this the same as site retargeting?” Not quite. While site retargeting focuses on users who have already visited your site, search retargeting finds new users who are still in the awareness phase. You’re casting your net wider, attracting potential customers who may not even know your brand exists yet!
The Perks of Search Retargeting
1. Boost Brand Awareness
Branding is key, especially in a place like South Texas where competition is fierce. In fact, 70% of marketers use search retargeting to increase brand awareness. Even if someone doesn’t know who you are, seeing your ad multiple times sticks in their minds. The more they see you, the more they recognize you.
2. Increase Visitor Traffic
One of the big wins of search retargeting is that it brings fresh faces to your website. By appearing in front of users actively searching for what you sell, you’re turning curious searchers into potential customers — those who might never have found you otherwise. Think of it as opening the door wide for foot traffic!
3. Drive Conversions
At the end of the day, the goal is simple: conversion. Whether it’s signing up for a newsletter or making a purchase, search retargeting drives those meaningful actions. Additionally, retargeted search ads boast higher conversion rates compared to regular display ads. It’s cost-effective, and your ROI will thank you.
Using Google for Search Retargeting
If you want to dive into search retargeting, you’ll often use Google Ads, as they keep their data close to home. With Google’s keyword contextual targeting, you can effectively select keywords and even add negative keywords to ensure your ads don’t pop up on irrelevant searches.
Ready to Level Up?
Search retargeting is a fantastic approach to boost your ad game and increase the likelihood of connecting with potential customers. And it works, too — local consumers are more receptive to this kind of tailored advertising.
If your online presence feels like it’s stuck in neutral, it’s time to hit the gas! At Ericks Web Design, we know what local businesses need. We specialize in creating custom-built websites that not only catch eyes but drive sales. Our team understands the unique vibes of McAllen and the Valley, making sure you get the creative touch that resonates with your audience.
Want to chat about how we can get your website and ads working together? Check out our web design services and see how we can help your business shine online!
Hit us up and let’s transform your online strategy together! Whether it’s SEO or a custom branding approach, we’re ready to help you thrive. Don’t let those leads slip away—schedule a call today!
Source:
https://blog.hubspot.com/marketing/search-retargeting
