What Coaches Should Include in Their About Page

May 25, 2025 by
The article emphasizes the importance of an effective About page for coaches. It suggests sharing your unique story, including personal challenges that resonate with potential clients. Highlight your core values and how they influence your coaching style. While credentials matter, they should be presented in a relatable way that showcases your experiences. Incorporating elements of your personality, such as humor or community involvement, can help build trust. Clearly outline how you can help clients with their specific struggles. Finally, include a friendly call to action inviting readers to connect. An engaging About page is essential for establishing a meaningful online presence as a coach.


Hey there, amigos! Grab a café con leche, sit back, and let’s chat about one of the most important sections of your website: the About page. You might be wondering why this page matters so much, especially for coaches, or maybe you’re thinking it’s just another checkbox on your website to-do list. Well, I promise it’s way more crucial than that!

Picture this: You’re scrolling through websites, looking for a coach who gets you, someone who understands the struggles of restoring balance in life or adding a dash of motivation to your day. You want that personal touch. In the sea of competition, it’s not just credentials that will win your clients over; it’s your story. So, let’s dive into what you should be including on that About page—spanglish and all!

Share Your Story

First things first, let’s talk about you. Your journey is unique, and it’s what sets you apart from other coaches. Think about the challenges you faced when starting out. Were there moments when you thought, "Ay caramba, this isn’t going to work"? Sharing those genuine moments helps potential clients connect with you.

For example, maybe you decided to become a coach because you struggled with time management after starting a family or leaving a corporate job. Sharing that will resonate with someone who might be at their wit’s end trying to juggle it all.

Tip: Use first-person storytelling! Write as if you’re talking to a friend. This isn’t an essay; it’s your chance to showcase your personality and authenticity.

What Makes You Tick?

Now that we’ve touched on your story, let’s dig deeper. What are your values? What drives you to do what you do? Your values are like the backbone of your business. Share them! Whether you’re all about community, empowerment, or perhaps a little bit of humor in tough times, let that shine through.

A few well-placed Spanish phrases can add flavor too! For instance, "Mi pasión es ayudarte" (My passion is to help you) makes your page feel warm and inviting. Plus, it shows that you embrace the bilingual culture of South Texas and beyond—and that’s something to be proud of!

Credentials: The Good Stuff

Okay, now let’s get a bit serious. Your qualifications do matter, but remember to keep it relatable. Instead of listing certifications like they’re badges of honor, explain how they shape the way you coach. For example, "I’m certified in mindfulness coaching, which helps me guide you through stress management with techniques that I personally find effective."

People don’t just want to know that you can produce results; they want to know how and why you can produce those results. By blending in personal anecdotes with your credentials, you create an inspiring narrative. That combo tells them that you’ve been in the trenches—so you know what it’s like.

Show a Bit of Personality

Let’s keep it real: business can be daunting. Your About page should reflect your personality, so don’t shy away from including some light-hearted elements. Perhaps a funny story about your first client or a personal passion you have (maybe you love to salsa dance on the weekends!) can give potential clients a glimpse of who you are.

This is also a great place to mention any community involvement. Do you volunteer at local charities? Are you part of any business groups in McAllen? Showing your community connection not only builds trust but also emphasizes that you’re more than just a coach; you’re part of the fabric of South Texas.

How You Can Help

Now that they know your story, values, and personality, make it clear how you can help them. Use this area to note your coaching methodologies and the types of problems you solve. Think about the common struggles your potential clients face (like finding work-life balance, boosting their confidence, or achieving those elusive goals) and explain how your approach can assist them.

Consider weaving in some keywords and phrases from our SEO blog category to help your page rank well. After all, what good is an About page if it can’t be found?

Call to Action (CTA) That Resonates

Finally, end your About page with a solid, friendly call to action. Invite readers to connect with you. You could say something like, "Ready to take that next step? Let’s chat and explore how we can work together to achieve your goals!" Make it easy for them to reach out—after all, that’s the point of your page!

At Ericks Webs Design, based in McAllen, TX, we know how important personal connections are. That’s why we help businesses understand their online presence, whether they’re local or across the country. You don’t have to navigate the web world alone—let’s work together!

Wrapping It Up

Your About page is a crucial part of your online presence as a coach. It’s your home base to share what makes you unique and how you can help. So, get out there and let your personality shine!

Need help putting it all on your website? We’d love to help! Hit us up, and let’s make your online presence as dynamic as you are. Remember, whether you need help with web design or SEO, we’re here to facilitate your growth—because juntos, we can achieve great things. ¡Hablemos pronto!

Branding

Your Dream Website Is Just One Click Away

At Ericks Webs Design, we believe every business deserves a stunning online presence — without the stress. We offer flexible payment options, a friendly team that truly cares, and expert support every step of the way.

Whether you’re a small business owner, a church, or a growing brand, we’re here to bring your vision to life.

✨ Let’s build something amazing together.

— no pressure, just possibilities.

Latest News & Website Design Tips

Stay up-to-date with the latest insights, trends, and tips in business website design. Explore our newest articles to discover strategies that can help you elevate your online presence and grow your business.

Why Your Website is Your #1 Sales Tool in 2025

Why Your Website is Your #1 Sales Tool in 2025

The article “Why Your Website is Your #1 Sales Tool in 2025” highlights the importance of having an effective website as the key to driving sales for small businesses. It emphasizes that a well-designed website acts as a digital storefront, attracting customers with engaging content rather than clutter. With studies showing that consumers prefer informative articles over advertisements, businesses should focus on solid branding, SEO, and mobile-friendliness. Regular updates and maintenance are crucial to keep the site relevant. Ultimately, the article stresses that your website is your number one sales tool in 2025, urging small businesses to invest attention and care in their online presence.

Track & Improve Conversions with These Tools

Track & Improve Conversions with These Tools

The article “Track & Improve Conversions with These Tools” emphasizes the importance of transitioning casual website visitors into loyal customers for small and medium businesses in South Texas. It discusses leveraging tools like Google Analytics to understand audience behavior, A/B testing to optimize calls-to-action, and Hotjar to enhance user engagement. The article also highlights the role of social proof through testimonials and the significance of defining a unique selling proposition (USP) to stand out in a competitive market. With the right strategies and tools, businesses can effectively track and improve conversions, ensuring a successful online presence.

Capture More Leads with Popups (Without Being Annoying)

Capture More Leads with Popups (Without Being Annoying)

The article “Capture More Leads with Popups (Without Being Annoying)” explains how business owners can effectively use popups to attract leads while maintaining a positive user experience. Rather than appearing immediately, popups should be timed to appear after visitors engage with the site. Clear, friendly messaging and relevant offers tailored to site content are essential. Incentives, such as discounts, can encourage email sign-ups by fostering relationships. Testing various popup styles and ensuring they reflect the brand’s personality can enhance user connection. Ultimately, when used thoughtfully, popups can be a powerful tool for capturing more leads without being intrusive.

How to Use Social Proof to Drive Sales

How to Use Social Proof to Drive Sales

The article “How to Use Social Proof to Drive Sales” emphasizes leveraging social proof to enhance online presence and drive sales for local businesses. It highlights the importance of customer reviews, encouraging satisfied clients to share their experiences on platforms like Google and Facebook. Utilizing social media to showcase success stories and engaging with the audience is also recommended. Creating detailed case studies can provide evidence of results, while showcasing accolades and community involvement builds trust. Overall, businesses can harness social proof to strengthen relationships, establish credibility, and ultimately boost sales in a competitive digital landscape.

5 Website CTAs That Work Every Time

5 Website CTAs That Work Every Time

The article “5 Website CTAs That Work Every Time” emphasizes the importance of effective Call to Actions (CTAs) for improving website engagement. It highlights five key CTAs: “Get Your Free Quote Today!” encourages initial interaction; “Subscribe for Exclusive Tips & Tricks!” builds an email list while providing value; “Let’s Chat!” makes reaching out easy; “Check Out Our Portfolio” showcases previous work to build trust; and “Join Our Community” fosters a sense of belonging. The piece underscores that well-crafted CTAs transform a passive website into an engaging platform, ultimately boosting customer interaction and loyalty.

The Psychology Behind High-Converting Website Design

The Psychology Behind High-Converting Website Design

The article “The Psychology Behind High-Converting Website Design” highlights the importance of an effective website for boosting local businesses. It emphasizes that first impressions are crucial, as users form opinions within 50 milliseconds. Key elements for high-converting website design include visual hierarchy, clean layouts, and color psychology to evoke emotions. Engaging content is essential; it should resonate with the audience, tell stories, and feature clear calls to action. Building trust through easy navigation, social proof, and secure sites is vital for converting visitors into customers. Finally, the website should be adaptive, regularly updated to reflect new information and keep visitors engaged.

Create a Landing Page That Converts Like Crazy

Create a Landing Page That Converts Like Crazy

The article “Create a Landing Page That Converts Like Crazy” emphasizes the importance of an effective landing page for businesses of all sizes. It outlines key strategies to enhance conversions, starting with understanding your audience’s language and preferences. The author recommends using clear headlines, engaging visuals, and strong calls to action. Building trust through social proof, ensuring mobile responsiveness, and optimizing for SEO are also highlighted as crucial elements. Finally, the importance of monitoring analytics for continuous improvement is stressed. The article encourages business owners to collaborate with web design experts to create landing pages that truly convert.

Lead Magnets You Can Add to Your Website Today

Lead Magnets You Can Add to Your Website Today

The article “Lead Magnets You Can Add to Your Website Today” discusses how small business owners can enhance their online presence by using lead magnets. A lead magnet is an incentive, like a freebie, offered in exchange for a visitor’s email address. Suggested lead magnets include e-books, checklists, free trials, discount codes, webinars, and email courses, all designed to attract and engage potential customers. The article emphasizes the importance of making lead magnets easily accessible on your website and using analytics for performance tracking. It encourages businesses to embrace these strategies to convert visitors into lifelong customers, ultimately contributing to their growth.

Why You’re Losing Clients Without a Strong Homepage

Why You’re Losing Clients Without a Strong Homepage

The article “Why You’re Losing Clients Without a Strong Homepage” emphasizes the critical role of a well-designed homepage in attracting and retaining clients. It likens a confusing homepage to a messy store, which can drive potential customers away. A strong homepage should provide clear information about your offerings and resonate with the community, including using local visuals and language options. It’s vital to ensure mobile-friendliness and keep content updated to maintain engagement. A compelling homepage serves as a professional welcome mat for visitors, significantly impacting client retention. In summary, a strong homepage is essential for business success, especially in competitive markets like South Texas.