Why Your Business Needs a Content Marketing Game Plan

Ever feel like your website is just collecting dust? You’re not alone — many business owners in South Texas, especially in bustling cities like McAllen, face similar frustrations. You have the perfect services or products, but they’re not turning into customers. Imagine having a powerful tool at your fingertips that could help change that: content marketing.

In 2020, a whopping 79% of B2B marketers embraced content creation to boost their business goals. If you haven’t jumped on that bandwagon, you’re missing out on an opportunity to connect with your audience like never before.

Understanding Your Content Needs

So, what’s the big deal about content marketing? Consider this: It provides an avenue to not just showcase your business but to also educate and engage potential clients. Imagine turning your knowledge into valuable content — be it blogs, videos, or social media posts — that not only reflects your brand but also helps your customers solve their challenges.

Think of it like a friendly chat over cafecito; you’re offering wisdom rather than just selling. This makes customers feel seen, appreciated, and more likely to choose your services.

1. Marketing that Speaks to Your Target Audience

One major trend emerging is content-supported Account-Based Marketing (ABM). Leading brands are tailoring their content to fit specific target accounts. For instance, if you’re in the web design industry, sharing insights about design trends with case studies featuring local clients can strengthen your connections.

A little bit of local flavor can make all the difference. Sharing success stories of South Texas businesses you’ve worked with not only builds trust but also draws in potential clients. It’s all about creating content that resonates — like how a well-crafted tesis resonates during a discussion with your peers.

2. Comprehensive Strategies That Cover Multiple Channels

Dale gas! It’s time to think broad. Instead of producing isolated blog posts, consider a multi-channel approach. Want to promote a new service? Why not write a blog post, create a video, and share snippets on social media? Your efforts can work together like a well-orchestrated mariachi band, ensuring your audience receives consistent messaging across various platforms.

Repurposing content isn’t just smart; it’s essential. You can turn a detailed blog post into social media posts, infographics, or even a podcast episode. This way, you’ve got a consistent presence without burning out.

3. Relying on Local Expertise

With rolling punches from last year, many businesses had to tighten their budgets. In that sense, 49% of marketers reported outsourcing at least some content tasks. If your team is stretched thin, consider leaning on local experts like Ericks Web Design. It’s always good to have professionals by your side who understand the unique challenges of South Texas businesses.

Outsourcing can help you focus on what you do best—servicing your clients—while leaving the content creation to the pros. Plus, it frees up your time for networking and engaging with local communities.

4. Authentic Content Beats Keyword Stuffing

Speaking of improvements, have you noticed how authentic content is making waves? Increasingly, professionals like Kelly O’Hara are saying that focusing on original ideas trumps the endless SEO timeframe. You want to be real and relatable, delivering value that resonates. Authenticity helps build a loyal community, something no keyword strategy can replicate.

By centering your content around genuine stories and real experiences, you can establish brand trust. Readers crave an authentic voice, and that’s where you can shine.

5. Going Digital is a Must

We all know the digital revolution isn’t new. Your online presence has become even more crucial, especially in the work-from-home era. Virtual events, webinars, online courses, and building a vibrant online community are things you absolutely shouldn’t overlook.

In 2021, the percentage of businesses engaging in these methods has significantly increased. With 67% of companies focused on digital experiences, it’s your moment to shine in the online world. Considering that more people are engaging in digital content than ever before, your business should capitalize on that shift.

6. Investing in the Future

Despite some businesses tightening their belts in 2020, now is the time to invest in expertise, whether it’s enhancing your website or strengthening your content strategy. A local response might be to bolster your team as demand for quality content escalates.

“Let’s ramp up our marketing and become a true media brand,” a local business owner said to me recently. With a focus on quality content over mere keywords, it could turn the tide for many businesses in the Valley.

Content marketing is in flux, and by adjusting your strategy, you can tap into what truly resonates with your audience.

Conclusion: Ready to Level Up?

Are you feeling inspired to take your South Texas business to the next level? Consistent and engaging content can totally transform your online presence, attracting the leads you’ve been missing out on.

Let’s get to work! Reach out to Ericks Web Design, where we specialize in crafting stunning websites and effective content strategies to meet your unique needs as a business owner in McAllen.

Ready to upgrade your online game? Let’s chat!

Source:
https://blog.hubspot.com/marketing/b2b-content-marketing-trends-2017