Is Your Online Presence Cutting It?

Ever felt like your website’s just… sitting there doing nothing? Maybe you’ve got a decent site, but clients aren’t knocking on your digital door. You’re not alone! Many small business owners in South Texas, especially in McAllen, are grappling with the same frustration. It’s tough to keep up with how customers search for services and products these days.

Imagine scrolling through your social media, and instead of finding valuable information, you’re bombarded with ads that don’t resonate. Frustrating, right? In 2025, Google isn’t the only player in the search game anymore. Social media platforms are becoming the go-to sources for information — and it’s time to take note.

Why You Should Care About Social Media Search

Your Content Will Gain Increased Visibility

Did you know that 27% of consumers say social media is their top channel for discovering new products? That’s a huge opportunity for small businesses like yours! By optimizing your social media presence, you can ensure that your content isn’t just surviving but thriving—and showing up in front of the right eyes.

Dale gas! Don’t let the noise drown out your brand. Work on your social media strategies, and you’ll see higher engagement and more opportunities to connect with your audience. The key is to optimize your posts for relevant topics and hashtags.

You Can Reach New Customers

With billions of users on platforms like Instagram and TikTok, being discoverable means more business. Think of it this way: by simply adapting your content to social media search, you open up a whole new world of potential customers actively searching for what you offer.

Curious about your current reach? Tools like Google Analytics and HubSpot can give you valuable insights into how audiences interact with your brand. You’ll see where you shine and where there’s room for improvement.

Establish Brand Awareness

Your online presence is crucial. A strong social media profile isn’t just a nice-to-have; it’s a must-have. By optimizing your social media content, you’ll appear in search results when potential customers are looking for relevant keywords. Consistently showing up means amplifying brand awareness and connecting with your audience.

Social Media Search Trends to Watch

Younger Generations Embrace Social Search

According to Pew Research, 84% of those aged 18-29 used at least one social media site in 2021. When it comes to Gen Z, that way of finding information rules over traditional search engines. While older generations might still swear by Google, younger ones are scrolling through Instagram and TikTok looking for what they need.

Consumers Find Products Through Ads and Sponsored Content

Ever find yourself scrolling through Instagram and suddenly click on an ad that piques your interest? You’re not alone—36% of consumers have purchased products this way! It’s absolutely mind-blowing how effective social media advertising can be when done right.

Short-Form Videos are Game-Changers

You’ve seen them: the TikToks and Instagram Reels. Love them or hate them, they’re here to stay. Our research shows that 32% of consumers discovered products through these short-form videos. Keep an eye on this trend, because it’s especially popular with Gen Z, where that number jumps to 47%.

Social Media Search Optimization Tips

Create Content to Engage Your Audience

Optimizing for social search isn’t just about keywords; it’s about engaging your audience. Start with keyword research to find out what phrases they’re searching for. Integrate these naturally into your social posts and captions. The richer your content, the better!

Just make sure it resonates. Use high-quality images and videos to grab attention, and don’t shy away from interactive content like polls or contests.

Grab Audience Attention

Let’s face it: people are scrolling fast. So, your posts need to catch their eye instantly. Think catchy headlines and visuals that pop! It’s all about standing out in a crowded feed.

Let Data Inform Your Strategy

Don’t guess what works—track it! Analyzing your social media metrics is key. Look at which posts get the most engagement, and then double down on similar content. You’ll build a community around your brand that genuinely cares.

Optimize for Mobile

Many of your potential customers are scrolling on the go. Ensure your website is mobile-friendly because if it’s not, they’ll swipe away in an instant! Check that your site is responsive and loads fast, making it as seamless as possible for users to learn about your services.

Schedule and Track Social Content

Consistency is key! Use tools like HubSpot to plan out engaging content ahead of time. This way, you can focus on other areas of your business while ensuring you maintain an active social media presence.

Ready to Upgrade Your Online Game?

Social media search isn’t just a trend—it’s a new way of business. If your content isn’t showing up where it needs to, you could be missing out on valuable leads.

Want to create a custom-built website that works for you? Ericks Webs Design, based in the Valley, understands the local scene and is trusted by South Texas business owners. We specialize in Marketing, SEO, Branding, and Smart Integrations to elevate your online presence.

Let’s connect and build something together that not only looks good but drives leads! Schedule a call today!

👉 Explore Our Web Design Services and let’s make sure your business shines online!

Source:
https://blog.hubspot.com/marketing/social-media-search