How to Make Facebook Work for Your Small Business

Ever felt like your Facebook posts are just floating into the void? You’re not alone! Many small business owners like us in South Texas are grappling with the same frustration. It used to be that you could craft a clever post and watch your audience engage. Now, with Facebook leaning heavily toward paid advertising, your organic reach might barely hit 4%. ¿Qué pasó?

The New Reality of Facebook Marketing

Back in the day, sharing a post felt like tossing a message in a bottle into a vast ocean. Now, it seems like that bottle is sinking fast. After all the hours spent creating content, can you honestly track how much it helps your bottom line? For many marketers, understanding the value of a Facebook audience has become a guessing game.

Facebook wants you to keep users engaged within its ecosystem. If you link out to your website, the platform often punishes that post with lower visibility. So, how can you turn your passive audience into active participants? The answer might lie in the power of Messenger.

Why Messenger Is Your Best Friend

With over 1.3 billion active users, chances are your audience is already hanging out on Messenger. Facebook is constantly rolling out new features that promote engagement, one of which is the game-changing “Comment-to-Messenger.” Just ask your followers to comment a specific keyword on your posts, and voilà — you can initiate a chat with them right in Messenger.

This feature can open up a world of automated, personalized chats that can help you follow up with prospects. Whether you’re in Marketing, Services, or Sales, using this for conversational marketing can turn casual browsers into serious buyers. Think of it like mixing Facebook with Messenger as an effortless pairing that yields better results — just like tacos and salsa!

Engage Your Audience with Quizzes and Video Content

In our local scene, we’ve noticed that our audience loves video content — especially when it’s about things like SEO. And let’s be honest, who doesn’t love a good quiz? BuzzFeed has built an empire on this love!

For a recent video on common SEO myths, we encouraged viewers to comment "SEO" to unlock a quiz in Messenger. Over 2% joined in — a solid baseline for any interactive content you want to create.

Creating Engaging Messenger Quizzes

If you want to kick off a Messenger quiz that brings in leads, here’s my local wisdom:

• Write for Messenger: Keep it casual! Use emojis and gifs; they make the chat feel more personal.

• Add Progress Markers: Let users know how much more they have to go. Nothing is more frustrating than a never-ending quiz.

• Give Feedback: Make it fun by sharing whether their answers are correct, and keep things light.

• Keep It Simple: Avoid long text responses. Use quick replies to streamline the experience.

Following these guidelines helped us create a quiz with a whopping 95.31% completion rate — that’s 86.88% higher than average! After completing, users received a tailored card with their score and a nudge to check out an e-book relevant to the topics they enjoyed.

The One-to-One Engagement Strategy

Instead of traditional forms that ask for ten fields at once, we turned this process into a delightful conversation. Users appreciate being asked one question at a time, and it feels much more human.

With a conversion rate of 68.89% for e-book downloads, messaging is proving to be a goldmine for lead generation. It’s not just about numbers; it’s about building lasting relationships. Once someone shows interest, a friendly nudge to complete their download works wonders.

Why You Shouldn’t Be Left Behind

Transitioning your audience from passive viewers to engaged leads can happen faster than you think. Through creative content and engaging tools like Messenger, you can turn Facebook into a powerful platform for your business.

If your online strategy isn’t converting, it might be time to reassess how your website complements your marketing goals. A professional, custom-built website that integrates seamlessly with Facebook and Messenger can be a game-changer.

At Ericks Web Design, we specialize in creating tailored web solutions that resonate with the local community. By knowing what works for business owners in McAllen and beyond, we won’t let you fall behind the competition.

Ready to Level Up?

Let’s talk! If you’re ready to fortify your digital presence and start converting those likes into leads, hit us up. Together, we can build something that truly works for your business. No te quedes atrás; let’s gear up for success!

Get started with us today and discover how we can help you transform your online strategy.

Source:
https://blog.hubspot.com/marketing/monetize-facebook-traffic-with-messenger