Google’s New Algorithm: What It Means for Your Business in South Texas
Ever felt like your website’s just… sitting there doing nothing? You put in the effort to create a solid online presence, but somehow, the leads just aren’t rolling in. Ni modo, it happens to the best of us. Now, with Google announcing some major changes to its ranking system, your website might be at risk of falling behind. No te quedes atrás! It’s time to get ahead of the game.
The Latest Google Update: What’s the Buzz?
Just recently, Google revealed that it’s cracking down on those pesky mobile pop-up ads, doing it not just for fun, but in the name of user experience. Back in 2014, Google made a move to help people find mobile-friendly pages, right? About 85% of mobile search results are now optimized for a smooth experience on smaller screens. But guess what? They’ve decided to retire the “mobile-friendly” label because most businesses are already on board.
Starting January 10, 2017, pages filled with intrusive pop-ups—what Google calls “interstitials”—may not rank as well. Why? Because they detract from the user experience. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," Google’s got your back on this one.
So, What Does This Mean For You?
If your business relies heavily on those interstitials for income, listen up! You might be feeling a bit panicked right now. Just like Emma Hinchliffe from Mashable said, for many, it’ll be a tough choice: rank high on Google or keep the ad revenue flowing. Losing those precious SEO clicks can “crush” your business—after all, over half of digital media is now enjoyed on mobile devices.
Here’s the deal: If you haven’t done it yet, it’s high time to optimize for mobile SEO. As HubSpot’s Senior Product Marketing Manager, Marcus Andrews, points out, making those adjustments earlier rather than later can mean the difference between thriving or just scraping by. Think of it this way: adapting your strategy may feel daunting, but it’s crucial for maintaining your digital presence.
How to Get AHEAD in the Game
-
Say Goodbye to Interruptive Pop-ups: First things first, if your pop-ups are annoying users, they’ve got to go! Keep any legal ones—like age verification for liquor sales—but ditch anything that disrupts the experience.
-
Develop Quality Content: If you’re relying on pop-ups to keep your income steady, it’s time to pivot. Create valuable content that attracts the right visitors without putting them off with obnoxious ads. Not only are you likely to see better user engagement, but you’ll also improve your SEO.
-
Go for the Smart Integrations: Need help? That’s where local experts come in! At Ericks Webs Design, we understand the unique challenges of businesses in the Valley. We specialize in crafting professional, custom-built websites that not only look good but help with your marketing goals and sales funnels.
-
Keep It Fresh and Updated: Websites can become stagnant if you let them. Regularly update your content and design to match the evolving digital landscape—to keep things fresh and engaging for your local audience.
- Consider AI Tools: Think about integrating AI-driven tools to help streamline your processes. They can assist in everything from customer service to automating marketing tasks, letting you focus on what you do best.
Feeling Overwhelmed? Here’s a Simple Checklist
To get ready for Google’s new rollout, here’s a handy checklist:
- Remove pesky interruptive interstitials
- Explore new revenue avenues without hindering user experience
- Create engaging content that serves your audience
- Invest in professional web design that resonates with local vibes
It’s Time to Step Up Your Online Presence
So don’t stress about Google’s announcement. Instead, see it as a pivotal moment to enhance your marketing approach and improve your online presence. Como siempre, estamos aquí para ayudarte! If you’re looking to upgrade your site and really connect with your audience, reach out.
Ready to upgrade your online game? Let’s talk. Whether you need web design, SEO help, or just a sounding board for ideas, Ericks Webs Design has got your back. We’re local, trusted, and ready to help your business shine in the competitive landscape of South Texas.
Feel free to check out our services at Ericks Webs Design and let’s build something that actually works together!
Source:
https://blog.hubspot.com/marketing/google-pop-up-mobile-marketing
