🔨 How to Get More Clients for Your Construction Business
1. Create a Professional Website (Your #1 Marketing Tool)
Your website is often the first impression potential clients get. Make sure it:
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Is mobile-friendly and loads quickly
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Clearly lists your services (e.g., remodeling, new construction, roofing, etc.)
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Includes before/after photos of past projects
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Showcases testimonials and reviews
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Has clear calls to action like “Request a Free Quote” or “Book a Consultation”
✅ Need help? Check out:
👉 Custom Websites for Construction Companies
👉 Website Design Portfolio
2. Invest in Local SEO
Search Engine Optimization (SEO) helps you show up on Google when people search for terms like “roofing contractor near me” or “home builder in [City].” Focus on:
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Claiming and optimizing your Google Business Profile
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Including your city and service area on your website (in page titles and content)
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Building local citations (listings on sites like Yelp, Angi, HomeAdvisor)
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Getting positive reviews on Google and other platforms
🧰 Pro Tip: Add service area pages (e.g., “Kitchen Remodeling in Dallas”) to your website.
3. Use Social Media to Show Your Work
Clients love seeing progress updates and finished jobs. Use platforms like:
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Instagram – before/after visuals, timelapses
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Facebook – community posts, testimonials, giveaways
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YouTube or TikTok – if you’re comfortable on video, showcase walkthroughs or time-lapses
🎯 Focus on platforms where homeowners and real estate investors are active.
4. Encourage Word-of-Mouth and Referrals
Referrals are often the highest converting source of leads. Boost them by:
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Offering referral bonuses to past clients
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Asking happy customers to leave reviews
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Staying in touch via email newsletters (project updates, maintenance tips)
5. Advertise Strategically
Use paid advertising to reach people actively looking for construction services:
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Google Ads – target keywords like “home addition contractor [City]”
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Facebook Ads – showcase photo galleries to local homeowners
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Nextdoor Ads – highly local and trusted by homeowners
💡 Tip: Use lead forms so people can quickly request a quote or consultation.
6. Partner With Other Local Businesses
Network and build partnerships with:
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Real estate agents
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Interior designers
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Architects
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Hardware stores
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Insurance agents
You can refer clients to each other and cross-promote services.
7. Join Local Associations and Events
Get involved in:
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Home shows and trade expos
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Chamber of Commerce
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Local BNI or networking groups
These boost your visibility and connect you to referral partners and clients.
8. Create a Lead Magnet
Offer something of value to encourage people to contact you, such as:
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A free “Cost Estimator” tool
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Downloadable “Remodeling Guide”
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Free site inspection or consultation
Use this as a hook on your website and in your ads.
9. Showcase Your Work Through a Blog
Create helpful blog content like:
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“Top 5 Kitchen Renovation Mistakes to Avoid”
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“How Much Does a Home Addition Cost in [Your City]?”
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“What to Expect During a Bathroom Remodel”
📝 This content builds trust and improves your SEO.
👉 See Small Business Marketing Tips
10. Follow Up with Leads Consistently
Don’t let warm leads go cold.
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Use a CRM system to track prospects
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Follow up via email or text within 24 hours
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Offer flexible ways to connect (call, online forms, chat)
You can even automate part of this to save time.
Final Thoughts
Growing your construction business means consistently marketing your services, providing value, and building trust with your community. It doesn’t happen overnight—but with the right foundation and digital presence, the leads will come.
We can help with all of this so you can focus on your business.
Let Ericks Webs Design build your website, set up your SEO, and create a powerful online presence for your construction business.
BONUS: Marketing Checklist for Construction Businesses
- Mobile-friendly website with photo gallery and reviews
- Google Business Profile optimized
- Facebook + Instagram pages active
- Local SEO keywords on your website
- Referral program in place
- Paid ads running or planned
- Blogging at least monthly
- CRM or lead tracking system set up
- Review generation system in place
