Picture this: Lisa, a small business owner, finally gets a second to breathe. She pulls out her phone and decides to check her website. But what she sees…is a nightmare. Her site loads slowly. She has to pinch and zoom just to read the text. And the buttons?...
Diagnosing server errors is a bit like looking after an angry cat – you’re never quite certain what caused the problem, or how it happened. There’s a long list of potential reasons to work through. And even when you fix the issue, you’re not completely sure...
Web fonts bring personality to your site, but they also add weight. And if your fonts take too long to load, users are left staring at a blank screen. Even worse, your site might look unstable as text shifts unexpectedly. This also hurts Core Web Vitals — the...
You’ve just launched a new promotion on your online store, and customers are flocking to your website. Everything seems to go smoothly until you try to access the product page for one of your bestsellers — and lo and behold — you’re met with a message that...
Busting out of the “traditional” career path and creating a shop that enables you to become your own boss can be thrilling. That said, this road is famously not without its ups and downs. There are the taxes to figure out. (When did we get so bad at math?) Then...
As a small business owner, you wear many metaphorical hats. Marketer, accountant, customer service rep — and even web designer. For your physical store or office, it’s easy to notice if the paint is peeling or the furniture is outdated. But when did you last...
When you run a small business, content marketing can seem a bit…mysterious. You know the fundamentals: research keywords, create content, and promote it for all you’re worth. But how do you actually get people to read and engage with the content you produce?...
The best time to post irrelevant, low-quality content on social media?Never. But once you’ve come up with lots of creative, quality, and on-brand content ideas —when you share them on social really does matter. As a small business owner or manager wearing all...
When you look at the list of the most-liked Instagram posts of all time, some themes start to emerge. Soccer players show up a lot. So do Justin Bieber and Selena Gomez (often together, even though they broke up literally a decade ago). One thing you don’t see...
What does the name Claude mean to you? Perhaps your mind goes straight to a famous example: Lévi-Strauss, Monet, Debussy, Van Damme, and so on. Well, now you need to make room in your mental roster for another Claude: an intelligent virtual assistant. Claude AI...
Did you know, 96.55% of websites never receive a single visitor from Google? We could hardly believe it either! That’s right– countless businesses are making this simple mistake every day — They create beautiful, content-rich sites, but forget to tell the one...
If just reading the phrase “image format” freaks you out —hold on. Stay with us for one second. JPEG. You know that one, right? PNG. Hey, you’ve heard of that, too! Those are both image formats. And WebP and AVIF are just two different, slightly newer...
You may have heard before that email returns over $30 for every dollar you spend on it. That’s a pretty powerful return on investment for anything — but especially for a marketing campaign. As such, it pretty much cements the importance of email marketing for...
Feeling Overwhelmed with Content? Here’s Your Solution Ever find yourself drowning in a sea of digital content, wondering how to keep everything organized while trying to create something new? Trust me, you’re not alone. A while back, I was part of a marketing team at...
It’s happened to all of us at some point. You’re scrolling through your social media feed, and you think, “How did they know I was into coffin-shaped makeup palettes?” Or an ad for an all-women heavy metal cruise pops up, and you feel seen in a way that’s...
Press releases serve as your company’s voice to the world. They notify journalists and the public of your achievements, products, and milestones. Writing an effective press release can be a challenge for even seasoned professionals. You must capture attention,...
Picture the scene: you’re shopping online for a new desk. Your cursor hovers between two very similar worktops. Both brands claim that their product is the most stylish, ergonomic, and durable on the market. How do you choose? Well, you might look at the...
Or, a more modern iteration for our small business owners: Data, data, data! Without necessarily even trying, if you run a website for your biz, you’re probably stacked with data. Data on visits, consumer behavior, product or service sales…and the list goes on....