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12 Press Release Writing Tips for Success

12 Press Release Writing Tips for Success

Press releases serve as your company’s voice to the world. They notify journalists and the public of your achievements, products, and milestones. Writing an effective press release can be a challenge for even seasoned professionals. You must capture attention,...

How To Use Social Proof in Your Marketing Campaigns

How To Use Social Proof in Your Marketing Campaigns

Picture the scene: you’re shopping online for a new desk. Your cursor hovers between two very similar worktops. Both brands claim that their product is the most stylish, ergonomic, and durable on the market. How do you choose? Well, you might look at the...

The Small Business A/B Testing Guide

The Small Business A/B Testing Guide

Or, a more modern iteration for our small business owners: Data, data, data! Without necessarily even trying, if you run a website for your biz, you’re probably stacked with data. Data on visits, consumer behavior, product or service sales…and the list goes on....

How To Increase Your Website Conversion Rate

How To Increase Your Website Conversion Rate

Everyone loves window shopping, and honestly, what’s not to love? Walking down the street, pumpkin-spiced beverage in hand, checking out all the latest and greatest fashion, books, and gadgets. All the shops — and their enticing window displays — have something...

How to Improve Core Web Vitals

How to Improve Core Web Vitals

You build a beautiful website with engaging content and start sending customers there. You’re in an exciting situation, especially if you’re just starting online. But after a week of being online, you noticed your site’s loading slower than a sloth on a lazy...

VPS vs. Dedicated Hosting (4 Key Differences)

VPS vs. Dedicated Hosting (4 Key Differences)

Back in kindergarten, we were all encouraged to share, and it was a lovely idea. As adults, we learn that being selfish has its upsides as well. To be clear, we’re not really talking about generosity of spirit here. We’re talking about web hosting. Shared...

Find and Secure Your WordPress Login URL

Find and Secure Your WordPress Login URL

Strong, unique passwords can help prevent unauthorized access to your small business’s WordPress website. However, attackers have several clever ways of getting around them. Just like relentless youngsters who seem to outsmart every childproofing tactic you...

Managed WordPress Hosting vs. VPS (Buyer’s Guide)

Managed WordPress Hosting vs. VPS (Buyer’s Guide)

If your website is the face of your business online, then your hosting plan is like the foundation your customers walk on. A slow, unreliable site can frustrate visitors and hurt your business — whether they’re trying to browse, book a service, or buy a...

Choose the Perfect Domain Extension

Choose the Perfect Domain Extension

The first .com domain was registered on March 15, 1985: symbolics.com. Since then, .com has become the most popular extension (the part after the dot, in this case, .com), with 159 million domains registered, followed by .cn at just 20 million registrations....

Shared vs. VPS Hosting: A Comprehensive Guide

Shared vs. VPS Hosting: A Comprehensive Guide

So, you run a business. You’re not quite ready for the NASDAQ, but you’re doing just fine. How should you host your website? Well, it depends. Whether you’re redesigning your online presence or putting together a website for the first time, you want to find a...

Learn WordPress, Fast: 25 Resources To Get You Started

Learn WordPress, Fast: 25 Resources To Get You Started

So, you want a website. You may be wondering — now what? If you’ve spent any time researching so far, you’ve probably already realized you have a ton of options. One you’ve probably come across once or twice (probably more) is WordPress. WordPress currently...

How To Create and Use SVG Files on Your Website

How To Create and Use SVG Files on Your Website

Some people say Elvis Presley was the greatest performer of all time. We say the SVG file format is a close rival. You see, Elvis always delivered. His personal mantra was, “Taking care of business,” abbreviated as TCB on his jewelry. Source And you could say...

How To Optimize Images for the Modern Web

How To Optimize Images for the Modern Web

Imagine having to wait five seconds for each image when scrolling through Instagram. Can you think of anyone wanting to wait that long for each image to load? We don’t think so. Images, though necessary, can be tricky to work with. They add a lot of bulk to the...

Best SEO Tools for Small Businesses (Updated 2024)

Best SEO Tools for Small Businesses (Updated 2024)

As a small business owner, you’re likely laser-focused on results. Conversions. Leads. Sales. And you may think to yourself, surely paying Google for preferred placement and top visibility at the very top of its search results will yield the best results…...

Get the Most out of AI With These 12 Prompting Tips

Get the Most out of AI With These 12 Prompting Tips

Working with the latest AI tools is a bit like having a 10-year-old Einstein as your assistant. They’re incredibly smart, but you need to provide plenty of structured guidance if you want helpful answers. This is the art of AI prompt engineering. Experts in...

15 Chrome Extensions to Help You Achieve More

15 Chrome Extensions to Help You Achieve More

The introduction to this article will take you 43 seconds to read. That’s a rough estimate, but the average adult reads 238 words per minute, and there are 170 words in this intro, which means you’ll likely spend roughly 43 seconds here. What else could you...