Building a successful website requires two things. First you must generate website traffic, and second, you must convert that traffic. The actual construction of a good website can be likened to how the Wright brothers invented their first airplane.How to...
If you can’t profitably generate leads for your service business, then you don’t really have a business.People don’t know how much a new customer is worth to them.How much does it cost you to get a new client? How much will a single client generate in new...
Let’s face it. Hiring a good web designer can run into thousands of dollars. How do you know when you should make the investment? A typical website usually needs updating every 3-5 years but in the meantime, you can update your site without having to fork out a...
In the digital world, things change almost daily. Google keeps updating its algorithm and newer technology like voice search changes how people find your business. Today’s websites need to be super- fast, mobile-friendly, user-friendly, fully-optimized, and...
The content on your website drives both your organic and paid traffic. It determines where you fall in the search ranks, and it establishes your credibility in the marketplace. Every article you write must be for two audiences: the general public, and the...
Finding leads is the primary purpose of any website. This is especially true for the service industry. To increase your business, you want to convert website visitors into clients and form a lasting relationship. But how do you go about finding qualified leads?...
Want to know an interesting secret about websites?They are all made up of the same code.Whether you are looking at a ‘free’ template or a website that cost a million bucks to design, they are all using the same basic code to render the website.All websites use...
The ultimate purpose of every website is conversion. Conversions can sometimes be a sale, but in most cases, they occur when you collect a lead. Proper website structure points all your visitors to one place, your contact form. However, that old adage applies....
Have you wondered how to choose a domain name for your business? Some people spend hours trying to come up with the perfect phrase. Others just punch in words until they find one that’s available. What about those that try to be clever? You’ve seen them – a dog...
WordPress is the most popular CMS in the world with almost 75 million sites depending on it. Unfortunately, it’s popularity makes it a prime target for hackers and malware. After all, if a cybercriminal gains access to one WordPress site, they then have the...
New regulations are looming on the horizon for commercial websites. As you may know, the Americans with Disabilities Act (ADA) already applies to companies with physical locations. What you may not realize is that a move is being made to apply the same act to...
Warning! If you want to hire a web designer, read this article before you take the next step. It may just save your life. Okay, not your life, but it could keep you from getting burned by a dirty little trick used by many web design firms. Don’t let them pass...
The ultimate purpose of every service website is to get qualified leads through the door. Without leads, your business is dead in the water. However, most people mistakenly think that SEO, paid advertising, content marketing, or even their website design will...
Designing a service business website presents some unique challenges. Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle....
Do you have a website that’s not ranking on Google? If so, then it could be a result of bad coding. A lot of SEO companies would have you believe that you have to pay a ton of money each month to rank on Google. But the truth is, it’s possible to get on Page 1...
Modern websites neither look nor function like the ones created in the early 90’s. In fact, today’s websites don’t even resemble those created three years ago. Technology changes and so have the rules of internet marketing. Consequently, many older website...
The process of designing or redesigning your website requires a lot of preparation. It helps everyone if you know which resources you have at your disposal before you ever talk to a web designer. Does your company have access to quality images? Have you...
Your business cannot grow unless you accomplish two things, keep the clients you already have and acquire new ones. Sales and marketing are so important that Amazon lists over 86,000 books that claim to know the best way to convert leads into sales. Within the...