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How to Turn Likes into Loyal Customers

How to Turn Likes into Loyal Customers

I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing. Brands have the opportunity to tell stories in creative formats that...

How to Craft a Killer B2B Campaign Using Workflows [Part 2]

How to Craft a Killer B2B Campaign Using Workflows [Part 2]

Elevating Your Business Game: The Power of Lead Nurturing and Content Marketing Ever feel like your website is just sitting there, collecting virtual dust? Or maybe you’ve put in the effort to set up your social media profiles, but the leads just aren’t rolling in...

Why Companies Are Buying More of This Type of Ad

Why Companies Are Buying More of This Type of Ad

The Shift to Video Advertising: What It Means for Your Business Ever feel like your marketing efforts just aren't cutting it? You’re not alone. Many small business owners in South Texas, especially around McAllen, find themselves struggling to grab attention in an...

The 8 Best Movies to Inspire Modern Marketers

The 8 Best Movies to Inspire Modern Marketers

8 Movies That Will Inspire Modern Marketers Ever watched a movie and thought, “Wow, that really hits home”? Especially after a long day at work, sometimes the right film can be exactly what you need to light that spark of creativity. As small business owners in South...

What Is Cross-Selling? Intro, Steps, and Pro Tips [+Data]

What Is Cross-Selling? Intro, Steps, and Pro Tips [+Data]

Boost Your Sales with Cross-Selling: A Local Guide for Small Business Owners Ever felt like your customers are slipping through your fingers after they make a purchase? You know the type — they buy something once, and then, poof, they’re gone. Trust me, you're not...

7 Website Design Trends for 2018

7 Website Design Trends for 2018

Web design changes so quickly, that things considered fresh and modern just a couple of years ago may now seem completely dated. If your website is 3-5 years old, you probably know what I’m talking about. If you’ve purposed to redesign your website in 2018,...

How to Write Absolutely Addictive Articles

How to Write Absolutely Addictive Articles

Article Title: Transform Your Online Presence: How to Write Addictive Content That Captivates Readers Ever felt like your website’s just... sitting there doing nothing? ¿Por qué no llegan los clientes, even though you have a site? Imagine missing out on leads every...

8 Signs Your Sales Comp Plan Is Worth Quitting Over

8 Signs Your Sales Comp Plan Is Worth Quitting Over

Is Your Sales Compensation Plan Holding You Back? Have you ever found yourself questioning whether you should stick it out in your current job? You love your team, know the products like the back of your hand, and have a solid rapport with your manager. But those...

How to Write a Great One [+ Free Generator]

How to Write a Great One [+ Free Generator]

How a Professional Email Signature Can Transform Your Business Communication Ever looked at your email and thought it could use a little more pizzazz? You're not alone! Many small business owners in South Texas, like those here in McAllen, often wonder how to stand...

7 Essential Metrics Healthcare Marketers Need to Focus On

7 Essential Metrics Healthcare Marketers Need to Focus On

Title: Unlocking Success: 7 Game-Changing Metrics for Your Healthcare Marketing Ever felt like your healthcare clinic’s marketing is just spinning in circles, not really moving forward? Or maybe you’re asking, “Why aren’t new patients responding to my ads?” You're not...

9 Ways Interior Designers Can Reach New Clients Using Houzz

9 Ways Interior Designers Can Reach New Clients Using Houzz

Maximizing Your Marketing Potential with Houzz: A Guide for Local Businesses Ever felt like your business just isn’t getting the attention it deserves? Maybe you’ve got an awesome product or service, but clients aren’t knocking on your door. ¡No te preocupes! It’s...

5 Tips for Choosing Ecommerce Email Send Times

5 Tips for Choosing Ecommerce Email Send Times

Title: Unlocking the Power of Email Marketing for Your Small Business in McAllen Have you ever sent out a marketing email, only to wonder if anyone even bothered to open it? Or maybe you’re sending out coupon codes every week, but the response is worse than you...