The content on your website drives both your organic and paid traffic. It determines where you fall in the search ranks, and it establishes your credibility in the marketplace. Every article you write must be for two audiences: the general public, and the...
Unlocking the Power of Social Selling: A Must for South Texas Business Owners Ever wondered why your online presence isn’t generating leads, even with a shiny new website? Imagine missing out on potential clientes every single day just because you're not tapping into...
The ultimate purpose of every service website is to get qualified leads through the door. Without leads, your business is dead in the water. However, most people mistakenly think that SEO, paid advertising, content marketing, or even their website design will...
Designing a service business website presents some unique challenges. Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle....
Do you have a website that’s not ranking on Google? If so, then it could be a result of bad coding. A lot of SEO companies would have you believe that you have to pay a ton of money each month to rank on Google. But the truth is, it’s possible to get on Page 1...
Modern websites neither look nor function like the ones created in the early 90’s. In fact, today’s websites don’t even resemble those created three years ago. Technology changes and so have the rules of internet marketing. Consequently, many older website...
Elevate Your Digital Presence: Unlocking Success in South Texas Ever felt like your website’s just... sitting there doing nothing? You know, the kind of site that's been around but isn't bringing in the customers? You’re not alone! For many local business owners in...
What does it cost to put together a good website? That is an important question, especially for companies wanting to expand their web presence. The problem lies with hidden costs. Very few people take into consideration all the factors that add to their...
Rank Website on GoogleIt can seem like some form of mysterious black magic. How on earth do some websites get on the first page of Google while other sites don’t rank at all? It just doesn’t seem to make sense.Obviously, a lot goes into SEO (Search Engine...
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Why Your Marketing Campaigns Might Not Be Hitting the Mark (And How to Fix It) Ever felt like your marketing efforts are falling flat? You’re not alone! Many small business owners in South Texas, especially right here in McAllen, grapple with crafting campaigns that...
The key to success for your business lies with your marketing tools. An up-to-date, mobile-friendly website can provide you with more leads than almost any other channel. Since your website is so important, you want to hire a good web designer. With that in...
The word ‘web design’ is a lot like the word ‘snow’ to an Eskimo Inuit. They say that the Unuit have over 50 words to describe the word snow, which makes sense given their relationship with the environment. They need to describe what type of snow is good for...
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It...
Back in the day, Seinfeld aired one of its most memorable episodes, titled “Master of Your Domain.”We won’t go into the specifics but the gist was that there was a bet to see who could stick to a plan without succumbing to impulse or temptation. The person who...
We have a morbid fascination with stories involving lost opportunities. Who hasn’t heard of someone who picked up a valuable item for almost nothing at a garage sale? Or the heir who discovers that his deceased relative never threw away his old baseball cards....
Would you see a dentist with bad teeth? How would you react to a financial consultant that drove a rusty 1992 Ford? Can you imagine consulting a dietician who is morbidly obese? Of course not! So, why in the world would you use a digital marketer who uses...
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator....
There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search...