Everyone loves window shopping, and honestly, what’s not to love? Walking down the street, pumpkin-spiced beverage in hand, checking out all the latest and greatest fashion, books, and gadgets. All the shops — and their enticing window displays — have something...
As a small business owner, you’re likely laser-focused on results. Conversions. Leads. Sales. And you may think to yourself, surely paying Google for preferred placement and top visibility at the very top of its search results will yield the best results…...
What’s your craziest detour story?The half-day round trip to see the world’s biggest ball of yarn that a roadside billboard made sound really exciting? Or perhaps the decidedly less exciting excursion on a half-flat spare tire to find an open mechanic shop in...
Ever feel like your business is stuck in a rut, no matter how hard you try to push forward? It’s like you’re driving with one foot on the gas and the other on the brake. You can’t move forward. You can’t move backward. What do you do? Cue the montage music...
If you want to: Start a blog but don’t know where to start. Avoid the black hole of scattered advice on “how to start a blog.” Explore what creating a blog from scratch looks like. Learn how to write blog posts. You’re in the right place! But let’s get one...
Imagine you enter a grocery store to find wilted greens and gray beef on the shelves. Yeesh. You’d (almost) certainly leave before making a purchase, right? And probably never return. The same goes for visitors to your website. While good content can stay...
Let’s say you’ve got a solid marketing strategy in place to reach out to new customers. You’ve done the research and created the perfect customer profile. You’ve worked hours crafting compelling sales copy that ends with an irresistible call-to-action. There’s...
“iPhone repair near me.” “Easy dinner ideas.” “How to create a website.” These might read how a toddler would speak, but this is actually how people search the web — including almost all of us! So, if you want to build a successful website, these short phrases...
Marketers have to keep up with a lot of fast changes. But amid the ever-changing social media landscape and the latest digital fads (looking at you, TikTok dances), there’s one thing that’s stayed pretty much the same for decades: email. Despite being one of...
Whether it’s selling vintage treasures or making millions from digital products, setting up your own online store can be really exciting. What’s more, you don’t need to be a tech expert to get started. In fact, all you need is a WordPress site equipped with...
Typography matters. Your choice of fonts affects both the aesthetic of your website and the readability of all text content. Getting it right is vital if you want to provide the best possible user experience for visitors. The tricky part is finding the right...
The age of artificial intelligence is here. In the last few years, generative AI has made such significant advancements that it’s available to virtually everyone, sometimes even for free. In fact, according to Statista, 250 million people used AI tools in 2023....
In late 2022, ChatGPT burst onto the artificial intelligence (AI) scene, changing that industry for good. And while ChatGPT has gotten a significant amount of attention, the world of AI is vast, diverse, and fast-growing. In particular, open-source AI models...
Artificial Intelligence (AI) has made incredible strides in recent years. ChatGPT already demonstrates excellent proficiency in writing, but we’re no longer limited to text-only AI. Enter DALL-E: a revolutionary AI system that creates images from text...
Sometimes, taking your online presence to the next level is as simple as upgrading the graphics you use to illustrate your social and blog posts and tell your brand story throughout your website. But for busy business-focused website owners and managers, the...
It’s Monday morning. You’ve barely taken a sip of your coffee (or tea or smoothie) and are already buried under a mountain of emails, customer inquiries, and endless to-do lists. As a small business owner, you wear many hats — balancing bookkeeping, sales,...
Have you ever imagined a world where AI could craft compelling narratives, answer complex queries, and even engage your website visitors with human-like text? That future is here, thanks (at least in part) to ChatGPT. If you already use WordPress, you’re...
You’ve almost certainly heard of generative AI. This subset of machine learning has become one of the most-used buzzwords in tech circles – and beyond. Generative AI is everywhere right now. But what exactly is it? How does it work? How can we use it to make...