You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and...
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It...
“Please don’t notice us! We are just like our competitors,” said NO business ever! The truth is, that companies now compete in a global market and competition is stiff. To gain market share, a business needs to stand out from the rest of the crowd and for most,...
Web Designers usually adopt one of two approaches when they build a website. Either they subscribe to the idea of ‘design first’ or ‘content first.’ However, design first does not meet the needs of the users. Content first is a bad website strategy because it...
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator....
Introduction: Why Boston’s street systems are so bad and how that relates to your website redesign projectIf you have an existing website and are thinking of a redesign, I’m about to share with you one of the biggest mistakes most people make and how to avoid...
Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer...
Hiring a professional website designer isn’t cheap. The cost of working with a design firm can start at $5,000 and go up from there. So, why then would you pay so much money for a new website when you could use another service such as Squarespace, Wix, and...
What’s your website’s bounce rate? Is it too high? How do you reduce bounce rate?If you can reduce your bounce rate, you can get more visitors coming to your site and make more money.If your website is making money right now, this will help you make more...
Do you have a website that doesn’t bring you as many leads, you would like? Would you like to know how to get leads on a regular basis? The answer lies with your offer. When you use directed content, you narrow your audience. Done correctly, you then eliminate...
The main goal of your marketing design should be in line with your business products and services to potential clients who need them. The purpose of a marketing design is to educate and convert visitors.In this article, we will talk about two of my favorite...
When was the last time you updated your website? The average lifespan of a web design only is only 3-5 years. If it’s been longer than that, you should probably take a look at your site to see if it needs a redesign. After all, your customers will form their...
NOT ALL WEB HOSTS ARE THE SAME! When it comes to slow page loading speeds, it probably has nothing to do with your web design. You can optimize, compress, and cache all you want. However, if your host is not top-notch, speed issues can be created by a...
Today, thanks to the emerging technology that makes us do almost everything online. The most exciting field is web design. Although you need to consider the cost of creating your website, but the biggest issue is website design inspiration.How do you know if...
In the Spring of 2017 Google announced a free multivariate testing tool called Optimize. Before the launch of Optimize, website owners only had the option of paying for A/B testing tools like Optimizely or Nellio. It is true that these plugins offer a few more...
A lot of people have a hard time articulating what they like or don’t like about a website design. Whether it’s your existing site or a brand new Mock-Up, you need to know how to tell your web designer what you like and what you don’t. To help you communicate...
![It’s Refresh Time. Here’s How to Update a Website [+ My Pro Tips]](https://static.erickswebsdesign.com/wp-content/uploads/2025/05/Its-Refresh-Time-Heres-How-to-Update-a-Website.png)
Please rewrite the following article to match the style, tone, and structure outlined below: Article Title: [article_title] Original Content: Learning how to update a website is vital for having fresh and relevant content, including an appealing website design. Here...
Captivating Fashion Websites: How to Stand Out and Convert Ever felt like your website's just... sitting there doing nothing? You know, that funky place on the internet where visitors bounce off faster than they showed up? If you've got a fashion site and it’s looking...