The Future of Events: In-Person, Virtual, or Hybrid — What’s Best for Your Business?
Ever felt overwhelmed by events — the long lines, hectic schedules, and that feeling of missing out? Like, why can’t we just attend from the comfort of our own couch? Well, my friend, the world of events is changing faster than ever, and you need to know how to navigate it.
Back in 2019, Microsoft’s Ignite event boasted more than 27,000 attendees bustling around Orlando. Fast forward to 2021, and that number skyrocketed to 270,000 — all gathered virtually. Talk about a transformation!
So, what does this mean for local businesses here in South Texas, especially for those in marketing, services, web design, or sales? Let’s break it down.
The Shift to Virtual and Hybrid Events
¡Dale gas! Life after the pandemic has altered the game for events everywhere. More and more marketers are leaning towards virtual and hybrid setups. A recent HubSpot study revealed that about 40% of marketers plan to increase spending on virtual events this year, while only 16% are cutting back. So, if you’re still stuck in the past with traditional in-person events, it’s time to reconsider.
Microsoft’s very own Bob Bejan mentioned that the pandemic was merely an accelerator for a shift that was bound to happen. In other words, virtual events were always destined to take center stage — it just happened a bit faster than expected.
Why Go Virtual?
Think about it: Have you ever felt like you were just one face in a crowded room, juggling between sessions and trying to catch the right bus back? In-person events can sometimes feel like a chaotic race, right?
Here’s why virtual events might be the answer for your business:
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Cost-Effective: Virtual events minimize expenses related to venue hire, catering, and more. This means more money in your pocket to invest in marketing and growth.
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Wider Reach: No need to worry about travel costs for attendees. You can attract people from all over, opening the door to new partnerships and sales opportunities.
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High-Quality Speakers: You’ll have a better shot at landing big-name speakers who may not have the time for in-person commitments but can easily join via video.
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Data and Insights: Virtual platforms provide valuable analytics that help you understand your audience’s preferences better.
- Flexibility: In today’s world, flexibility is key. Sometimes, virtual is just the only option — and that’s OK!
For local businesses, investing in a well-designed virtual event could lead to increasing your brand awareness and even boosting those sales figures. In fact, studies show that 80% of marketers reach wider audiences through virtual setups (check out HubSpot for more on that). Imagine the potential for growth right here in McAllen!
Hybrid Events: The Best of Both Worlds
Now, maybe you love the idea of in-person energy but aren’t ready to give up the benefits of virtual. Say hello to hybrid events! Picture this: You’re sipping your cafecito while tuning into a live stream, and your neighbor is chatting in person at the same time. Everyone gets what they want!
Bejan notes that using a hybrid model allows businesses to cater to everyone’s preferences. Some folks can join virtually while others can network in person. It’s perfect, especially for local co-workers who value both options.
Take a cue from events like Social Media Marketing World — they’re nailing it with options for both in-person and virtual attendees. This flexibility helps companies meet different needs, keeping everyone happy.
The Real Struggles of Everyone Involved
When it comes to planning such events, there are real challenges. Event organizers have to balance experiences for in-person attendees and online viewers.
- How do you engage two vastly different audiences?
- How do you make sure everyone feels included, regardless of how they’re attending?
It’s hard work. But for local business owners, managing the logistics can lead to great opportunities. Plus, if you tap into local talents, like those at Ericks Webs Design, you’ll find help in crafting your online presence to make digital events feel just as engaging. Our team knows the ins and outs of web design and can help you create experiences that draw people in — from any location.
In-Person Events: Still Relevant?
But let’s not forget about the power of in-person events. For some, nothing beats the energy and connections you can feel when you’re physically there. Brittani Dinsmore from Moz hits the nail on the head by stating there will always be a demand for face-to-face interactions. Especially with the growing fatigue from virtual meetings — we all feel it, right?
Plus, research shows that non-verbal cues, like body language, play a huge role in effective communication. The energy of a live crowd can cultivate relationships and create lasting memories that no screen can replicate.
Do What Works for You
Ultimately, there’s no one-size-fits-all approach. You need to figure out the balance that fits your business and audience. As Cheri Hulse from ON24 wisely points out, the future isn’t just about one type of event; it’s about creating a blend. Evaluate what your audience needs and choose accordingly.
So, if you’re ready to level up your event strategy this year, let’s talk! No te quedes atrás — we can help put together a game plan that not only brings in fresh leads but creates memorable experiences for everyone involved.
Whether through a strong online presence or utilizing the latest in web design, we’re here for you.
Ready to upgrade your marketing game? Call us today!
