When you run a small business, content marketing can seem a bit…mysterious. You know the fundamentals: research keywords, create content, and promote it for all you’re worth. But how do you actually get people to read and engage with the content you produce?...
The best time to post irrelevant, low-quality content on social media?Never. But once you’ve come up with lots of creative, quality, and on-brand content ideas —when you share them on social really does matter. As a small business owner or manager wearing all...
When you look at the list of the most-liked Instagram posts of all time, some themes start to emerge. Soccer players show up a lot. So do Justin Bieber and Selena Gomez (often together, even though they broke up literally a decade ago). One thing you don’t see...
What does the name Claude mean to you? Perhaps your mind goes straight to a famous example: Lévi-Strauss, Monet, Debussy, Van Damme, and so on. Well, now you need to make room in your mental roster for another Claude: an intelligent virtual assistant. Claude AI...
Unlocking the Power of AI Forecasting: How It Can Elevate Your Business Ever felt like you're guessing in the dark when it comes to your business decisions? You’re not alone! Many small business owners in South Texas, especially here in McAllen, find themselves...
Did you know, 96.55% of websites never receive a single visitor from Google? We could hardly believe it either! That’s right– countless businesses are making this simple mistake every day — They create beautiful, content-rich sites, but forget to tell the one...
If just reading the phrase “image format” freaks you out —hold on. Stay with us for one second. JPEG. You know that one, right? PNG. Hey, you’ve heard of that, too! Those are both image formats. And WebP and AVIF are just two different, slightly newer...
You may have heard before that email returns over $30 for every dollar you spend on it. That’s a pretty powerful return on investment for anything — but especially for a marketing campaign. As such, it pretty much cements the importance of email marketing for...
With cafes on every corner, making yours the go-to destination is essential. A well-designed website can attract customers, showcase your unique offerings, and make ordering a breeze. But how can you create a stunning coffee shop website without complex tech...
It’s happened to all of us at some point. You’re scrolling through your social media feed, and you think, “How did they know I was into coffin-shaped makeup palettes?” Or an ad for an all-women heavy metal cruise pops up, and you feel seen in a way that’s...
Press releases serve as your company’s voice to the world. They notify journalists and the public of your achievements, products, and milestones. Writing an effective press release can be a challenge for even seasoned professionals. You must capture attention,...
Picture the scene: you’re shopping online for a new desk. Your cursor hovers between two very similar worktops. Both brands claim that their product is the most stylish, ergonomic, and durable on the market. How do you choose? Well, you might look at the...
Or, a more modern iteration for our small business owners: Data, data, data! Without necessarily even trying, if you run a website for your biz, you’re probably stacked with data. Data on visits, consumer behavior, product or service sales…and the list goes on....
A well-designed real estate website can showcase your listings, attract potential clients, and set you apart in a competitive market. I’ll walk you through how to build a real estate website using the versatile Divi theme. We’ll cover everything from choosing a...
Everyone loves window shopping, and honestly, what’s not to love? Walking down the street, pumpkin-spiced beverage in hand, checking out all the latest and greatest fashion, books, and gadgets. All the shops — and their enticing window displays — have something...
You build a beautiful website with engaging content and start sending customers there. You’re in an exciting situation, especially if you’re just starting online. But after a week of being online, you noticed your site’s loading slower than a sloth on a lazy...
Back in kindergarten, we were all encouraged to share, and it was a lovely idea. As adults, we learn that being selfish has its upsides as well. To be clear, we’re not really talking about generosity of spirit here. We’re talking about web hosting. Shared...
Strong, unique passwords can help prevent unauthorized access to your small business’s WordPress website. However, attackers have several clever ways of getting around them. Just like relentless youngsters who seem to outsmart every childproofing tactic you...