In “Turn Your Brick-and-Mortar Store into an Online Powerhouse,” the author emphasizes the necessity for physical stores to establish a solid online presence. With over 70% of consumers researching online before visiting, businesses in McAllen, TX, must adapt. Key strategies include creating a well-designed website, optimizing for search engines (SEO), leveraging social media, and utilizing email marketing to engage customers. Ongoing maintenance of an online presence is crucial as well. The article reassures business owners that they don’t need to be tech-savvy to succeed, encouraging them to take small steps towards transforming their brick-and-mortar store into a dynamic online powerhouse.
