Would you see a dentist with bad teeth? How would you react to a financial consultant that drove a rusty 1992 Ford? Can you imagine consulting a dietician who is morbidly obese? Of course not! So, why in the world would you use a digital marketer who uses...
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator....
We live in an instant gratification society. People expect to land on a website, get what they want, and move on — all in a few seconds. A sluggish website can lead to frustration, abandonment, and lost opportunities. No one will wait around for a website to...
There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search...
Confused about S.E.O.? Watch this brief SEO crash course video to get an overview of search engine optimization, and what it’s all about.SEO Crash CourseSEO Hinges on 3 ThingsSearch Engine Optimization (SEO) brings organic traffic to your website. Good SEO...
The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project.But before we get into exactly what a page template is, let’s talk about why you need to know what it is.What is a Custom...
Introduction: Why Boston’s street systems are so bad and how that relates to your website redesign projectIf you have an existing website and are thinking of a redesign, I’m about to share with you one of the biggest mistakes most people make and how to avoid...
Why WordPress Website Design for Your Business?If you have questions about WordPress web design you’re in the right place.But first I wanted to talk to you about the Medieval crossbow, how it was outlawed by the Pope and why that relates to choosing it for your...
You have probably tried using ChatGPT already, but there are other compelling AI chatbots, like Google Gemini, that you can use in your daily life and at work. For a week, I’ve been splitting my time between my ChatGPT Plus and Gemini accounts so I could share...
Why do they make jeans for men and jeans for women? They craft both from denim and minus the bling; they look the same. We all know why. Men’s and women’s jeans fit differently. A man can put on a pair of women’s jeans, and they will cover, but they won’t feel...
BAD WEBSITES – THE 40 WORST WEBSITES ON THE WEBAre you looking for the best websites on the web? You’re in the wrong place!Today, we will be looking at bad websites. The 40 worst websites on the web to be precise.But these aren’t just regular ‘bad websites’,...
If you want your website ranking on Google you’re in the right place. I liken a non-ranking website to owning a pimped-out sports car that won’t start. It looks great, but if it doesn’t move you from Point A to Point B, then you are going nowhere fast. So, bear...
Hiring a website designer is a lot like getting into a romantic relationship. It’s easier to get into then it is to get out of. Because of this, you want to make sure you make the right choice before jumping into the arms of the first person you meet. To make...
Web designers put a lot of effort into the design of a website header, but all too often, the website footer is nothing more than an afterthought. It is true that the header will create the first impression with your visitors. But, it is often in the footer...
One of the more popular elements of a modern website design is an HTML5 video. You’ve probably seen them on Homepages. They usually sit right below the header and play automatically once you enter the site. Many times, the video is silent and provides a way to...
I know a secret about Internet marketing that you may not and it directly affects how you should layout your website homepage.Here you go…The Internet – all of it – is nothing more than advertising.I am not just referring to the ads that appear on Google Search...
Read over five ways digital marketing companies scam small businesses before it happens.Scam #1. Scammy or ineffective SEO services I was talking to someone recently because I’m kind of getting into SEO services. SEO is something I know quite a bit about, but...
Hiring a professional website designer isn’t cheap. The cost of working with a design firm can start at $5,000 and go up from there. So, why then would you pay so much money for a new website when you could use another service such as Squarespace, Wix, and...