In this article, we cover five things all successful website design has in common and how you can implement these design elements into your website.As Leo Tolstoy said in the book Anna Karenina:“All happy families are alike; each unhappy family is unhappy in...
Alec Issigonis, the developer of the European mini, often commented that “a camel is a horse designed by a committee.” Of course, Alec was referring to cars, but the same applies to website design. Having too many people involved in the decision-making process...
You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and...
There is a business concept I recently encountered, called ‘phantom deliverables.’ The idea behind this term is that a business can deliver a product or service that the client never asked for and did not even know they needed. For instance, many of our clients...
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It...
We’ve all heard urban legends of people whose long-forgotten Star Wars figurines are worth thousands of dollars or the lucky guy who bought a $5 picture at a sale that ended up being a long-lost Renoir. Your mom may have thrown out your toys but don’t despair....
Having a website is no longer optional — it’s a necessity. Whether you’re a small business owner, individual, or a freelancer, your website is often the first impression you make on potential customers, clients, or visitors. For some, the thought of building a...
“Please don’t notice us! We are just like our competitors,” said NO business ever! The truth is, that companies now compete in a global market and competition is stiff. To gain market share, a business needs to stand out from the rest of the crowd and for most,...
Back in the day, Seinfeld aired one of its most memorable episodes, titled “Master of Your Domain.”We won’t go into the specifics but the gist was that there was a bet to see who could stick to a plan without succumbing to impulse or temptation. The person who...
Every year or two, “experts” come out of hiding and spout off about the death of web design. Then, after stirring things up, they slink back to their corners and business continues as usual. Web designers continue to develop proposals, accept new clients, and...
Web Designers usually adopt one of two approaches when they build a website. Either they subscribe to the idea of ‘design first’ or ‘content first.’ However, design first does not meet the needs of the users. Content first is a bad website strategy because it...
We have a morbid fascination with stories involving lost opportunities. Who hasn’t heard of someone who picked up a valuable item for almost nothing at a garage sale? Or the heir who discovers that his deceased relative never threw away his old baseball cards....
Would you see a dentist with bad teeth? How would you react to a financial consultant that drove a rusty 1992 Ford? Can you imagine consulting a dietician who is morbidly obese? Of course not! So, why in the world would you use a digital marketer who uses...
The buyer’s journey looks different depending on the type of business involved and the industry in which it operates. For some, the leads are generated before anyone ever visits their company website, but for others, the site is their primary lead generator....
We live in an instant gratification society. People expect to land on a website, get what they want, and move on — all in a few seconds. A sluggish website can lead to frustration, abandonment, and lost opportunities. No one will wait around for a website to...
There are two types of search engine optimization (SEO) that can improve your ranking: on-page and off-page. The first, on-page SEO, is absolutely necessary if you want the search engines to categorize your site. Some web designers include this type of search...
Confused about S.E.O.? Watch this brief SEO crash course video to get an overview of search engine optimization, and what it’s all about.SEO Crash CourseSEO Hinges on 3 ThingsSearch Engine Optimization (SEO) brings organic traffic to your website. Good SEO...
The purpose of this article is to explain what a custom website page template is, how it works and how it applies to your website project.But before we get into exactly what a page template is, let’s talk about why you need to know what it is.What is a Custom...