Modern websites neither look nor function like the ones created in the early 90’s. In fact, today’s websites don’t even resemble those created three years ago. Technology changes and so have the rules of internet marketing. Consequently, many older website...
The process of designing or redesigning your website requires a lot of preparation. It helps everyone if you know which resources you have at your disposal before you ever talk to a web designer. Does your company have access to quality images? Have you...
Your business cannot grow unless you accomplish two things, keep the clients you already have and acquire new ones. Sales and marketing are so important that Amazon lists over 86,000 books that claim to know the best way to convert leads into sales. Within the...
What does it cost to put together a good website? That is an important question, especially for companies wanting to expand their web presence. The problem lies with hidden costs. Very few people take into consideration all the factors that add to their...
Have you ever wondered what competitive food eating can teach you about your website’s content marketing strategy?Probably not, but I’m pretty sure that now I’ve asked the question, you are dying to know the answer.How can a person eat that many hot dogs?It’s...
Rank Website on GoogleIt can seem like some form of mysterious black magic. How on earth do some websites get on the first page of Google while other sites don’t rank at all? It just doesn’t seem to make sense.Obviously, a lot goes into SEO (Search Engine...
If you own a service-based business and want to increase the number of businesses you generate online, then you need to read this article on How to Sell Your Services Online. As the owner of a service business myself, I understand exactly what you need to do to...
The key to success for your business lies with your marketing tools. An up-to-date, mobile-friendly website can provide you with more leads than almost any other channel. Since your website is so important, you want to hire a good web designer. With that in...
Think of your website as an investment rather than an expense. Building a website is the same as opening a new storefront. Like a physical building, your website is an investment that is supposed to produce a return, not be a liability. For those whose websites...
Website RevampTechnology is like fashion, trends come and go. What has appeal today might be out tomorrow. The question, for now, is: “Do you need a website revamp?” Check out the following items to see if you need a website redesign: 1. Nonresponsive Site or...
Website Lead GenerationNot getting any leads from your website? Wondering why that is? In this article, we will go over in checklist fashion some key things that might be holding your website back from turning website visitors into leads.People are not finding...
Increase Website ConversionsI’m about to share with you a secret trick I use to help my clients increase website conversions by up to 100% or more.A lot of people think that Website Design relates mainly to fonts, colors, spacing and imagery.Design elements are...
The word ‘web design’ is a lot like the word ‘snow’ to an Eskimo Inuit. They say that the Unuit have over 50 words to describe the word snow, which makes sense given their relationship with the environment. They need to describe what type of snow is good for...
In this article, we cover five things all successful website design has in common and how you can implement these design elements into your website.As Leo Tolstoy said in the book Anna Karenina:“All happy families are alike; each unhappy family is unhappy in...
Alec Issigonis, the developer of the European mini, often commented that “a camel is a horse designed by a committee.” Of course, Alec was referring to cars, but the same applies to website design. Having too many people involved in the decision-making process...
You build a brand identity with more than just a name and a logo. Rather, branding is the whole STORY of who you are. Branding includes the LOOK, PURPOSE, and PERSONALITY of your business and it’s important that your branding stays consistent both online and...
There is a business concept I recently encountered, called ‘phantom deliverables.’ The idea behind this term is that a business can deliver a product or service that the client never asked for and did not even know they needed. For instance, many of our clients...
There are a number of steps involved in building your business online. Find out where web design falls in that timeline and what you must do beforehand and what happens afterward. This can help you develop realistic expectations for your web design project. It...