Ever feel like you’re shouting into the void with your TikTok videos? You put in the effort, the creativity, and the time — yet, it’s like they just vanish into thin air. With over 1 billion monthly users on TikTok, standing out can feel impossible. But don’t worry; there’s a game-changing tool hiding in plain sight: hashtags.
Think of hashtags as the secret sauce to your TikTok strategy. When many small business owners toss them in as an afterthought, they miss out on a goldmine of engagement and visibility. Let’s dive into how you can leverage hashtags to give your content the spotlight it deserves.
Just like on Instagram and Twitter, TikTok uses hashtags to categorize content around specific topics. When you add a hashtag (you know, that little # followed by a word like #cooking or #business), you’re helping users find what they’re into. Keeping your hashtags short, snappy, and memorable is key.
Brands that use hashtags smartly can boost their visibility, nurture engagement, and even turn clicks into sales. Have you ever considered creating a branded hashtag? Think of it as a challenge for your viewers to engage and create content that aligns with your brand. Talk about a way to rack up those views and submissions!
Let’s chat about why these clever little tags can make or break your TikTok game:
1. Provide Context
It might seem like a no-brainer, but hashtags give context to your videos. If you post a video of a beautiful landscape, using the hashtag #travel helps TikTok know who might be interested. The more context you provide, the better the algorithm can do its job of showing your content to the right folks.
2. Boost Discoverability and Engagement
Hashtags work like breadcrumbs leading users to your content. If your videos feature the hashtag #DIY, they’ll show up when users are searching for that topic. So, even if those viewers aren’t following you yet, they could stumble upon your awesome content and become a fan.
The more people see your videos, the more likely they are to engage. After all, you can’t get those sweet likes and comments from people who aren’t seeing your content!
3. Foster Community
Want to create a loyal fan base? Using hashtags effectively helps build a community. Branded hashtags, like Nissan Australia’s #improvisewithJUKE, can invite users to get creative and engage with your brand. They ran a challenge, and the results? A staggering 129.4 million video views and tons of submissions, which ultimately lifted brand awareness by 92%.
Using hashtags isn’t rocket science, but there’s a strategy to it. Follow these steps to ensure you’re getting the most bang for your buck:
Before diving in headfirst, take some time to see what hashtags resonate with your target audience. Check out what your competitors are using. A lot of times, you’ll find that brands in your niche have overlapping audiences, making their hashtags a great jumping-off point.
Explore TikTok’s Discover page, where trending hashtags live. This can help you uncover fresh ideas that align with your brand’s vibe.
2. Mix It Up
Sure, you want to hit the big hashtags, but don’t forget about niche ones. Mixing popular hashtags with specific ones can yield better results. For example, while #food may be a massive tag, consider using #localfoodie to attract a more engaged audience. You’re looking for quality over quantity here!
3. Keep It Under Control
With TikTok’s 300-character limit for captions, you might be tempted to cram in as many hashtags as possible, but avoid that! A long list can be overwhelming and doesn’t always help users understand your content. Experts recommend sticking with 3 to 5 solid hashtags.
According to a recent Statista report, the most popular category for hashtag views on TikTok is entertainment (535 billion views!), with dance being a close second (181 billion views). These insights can help you position your content around trends that are not just popular but effective.
To stay up to date with what’s trending, check out the Trend Discovery page on TikTok. It’s a goldmine for finding popular hashtags, songs, and creators.
Ready to Shine on TikTok?
So, you’ve created a fantastic TikTok video. What’s next? It’s all about getting your content in front of the right eyes using hashtags. Practicing the tips shared here will amp up your visibility, boost engagement, and help foster a community around your brand.
Thinking about stepping up your digital game even further? At Ericks Web Design, we’re all about building digital solutions that work for local businesses just like yours. From slick websites to smart SEO strategies, we’re here to help you thrive in the South Texas market.
Ready to upgrade your online game? Let’s talk! ☕
Source:
https://blog.hubspot.com/marketing/best-tiktok-hashtags
