How to Make Your Content Work Harder for Your Business
Ever feel like your content is just floating around on the internet, like a lost piñata at a birthday party? You put so much work into creating great posts, videos, or graphics, but getting them in front of the right eyes seems impossible. ¿Por qué no llegan los clientes? It’s a common frustration for many small business owners, especially here in South Texas, where we juggle so many hats. But don’t worry; we’re here to break it down and help you turn that content into a lead-generating machine.
Understanding the Content Struggle
The reality is that the digital landscape is overcrowded. According to reports from the Content Marketing Institute, marketers are creating more content than ever before. In fact, 69% of B2C and 70% of B2B marketers are ramping up their content creation. Unfortunately, more content doesn’t mean better results. Just think about how many cat videos or ads you scroll past daily. If your audience is drowning in content, how do you stand out?
It’s no longer just about creating content; it’s also about promoting it effectively. Like our friends at HubSpot say, a solid promotion strategy does wonders. So, let’s dive into the key steps to make sure your content doesn’t just exist—it thrives.
Step 1: Know Your Promotion Options
First things first: you have to know what tools you have at your disposal. There are three main types of media to focus on:
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Paid Media: This involves placing your content in front of a new audience through ads. Think local Facebook ads or sponsored posts. Si tienes presupuesto, paid promotions can yield immediate results.
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Earned Media: This is about getting visibility without paying for it. This could be through PR efforts or simply creating awesome content that people want to share. It might take más tiempo, but the returns can be tremendous.
- Owned Media: This refers to your properties—your website, social media accounts, and email lists. Think of it like broadcasting your message directly to your fans. Aquí es donde tienes más control because you know your audience best!
Step 2: Research Like a Pro
Before you dive into creation, spend some time doing your homework. Identify influencers and publishers who resonate with your target audience. Utilize tools like Buzzsumo or Followerwonk to map out who’s talking about your industry.
Knowing the players in your field will help you pinpoint who to approach for collaboration or promotion. The goal here is to build relationships that can boost your content’s visibility as soon as it’s live.
Step 3: Planning Your Campaign
Now that you’ve done your research, it’s time to put a plan in place. (Sí, we know it sounds like a lot, but just break it down!)
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Goals: What do you want from this content? More impressions? Sales? Social shares? Defining your KPIs will help keep you on track.
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Budget: What’s your budget for promotion? Keep in mind that less money may mean fewer paid opportunities but can still lead to excellent results with earned and owned tactics.
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Timing: Pay close attention to when you launch. Certain campaigns may require you to be mindful of seasonal effects or trends.
- Synchronized Efforts: What else is on your marketing plate? Consider collaborations for combined results or avoid overlapping campaigns to streamline efforts.
Step 4: Execute with Confidence
You’re ready! Use the insights gathered from the previous steps to execute your promotion strategy effectively. Check out tools like the Content Promotion Strategy Decision Tree to narrow down your best approach based on timeframes, budgets, and goals.
Step 5: Measure Success
In today’s data-driven world, tracking what works (or doesn’t) is crucial. Use analytics tools—whether it’s Google Analytics or HubSpot—to monitor performance regularly.
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Analytics Software: Set up campaigns and reports to track your effectiveness. Regular analysis will let you pivot and make changes as needed.
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Tracking URLs: These are your new best friends, helping you pinpoint where your traffic is coming from across different campaigns.
- Monitor Social Performance: Keep an eye on engagement through platforms like Buzzsumo to see how your content is performing on social media.
From Content Marketing to Marketing Content
This year, it’s all about moving from merely creating content to truly marketing that content effectively. It’s not enough to make great copies; you need them to be in the right places at the right times.
At Ericks Web Design, we totally get the South Texas business landscape. We’re here to help you with Web Design, SEO, Branding, and Smart Integrations tailored just for you. Let’s make sure your online presence isn’t just trendy but also effective in generating leads!
Ready to elevate your online game? Hit us up at Ericks Web Design and let’s build something that truly works for your business!
Source:
https://blog.hubspot.com/marketing/how-to-make-the-most-of-your-content
