How Your Website Can Make or Break Your Business
Ever felt like your website’s just sitting there doing nothing? You’re not alone! Imagine having a beautiful storefront in McAllen, but no one knows it exists—frustrating, right? Many business owners face this daily battle with their online presence, and trust me, it’s a common struggle.
The Reality Check
You might have a classy website, but if it’s outdated or not converting, then ni modo, it won’t help your business grow. Perhaps you’re dealing with designs that don’t reflect your brand, or maybe your content is stale. All these factors can lead to missed opportunities, especially in today’s fast-paced digital world.
Let’s not forget about AI and nifty automation tools. These are your secret weapons! But without a strategy to use them properly, they’ll sit in the toolbox collecting dust. This is where having a professional, custom-built website comes into play, one that aligns with your marketing goals, supports your sales funnel, and integrates seamlessly with today’s tech.
Google’s Algorithm Updates: Why You Should Care
If you feel like your website’s been in a rut, there’s a reason! Google constantly updates its algorithm to eliminate low-quality content and improve the search experience. For small businesses in South Texas, especially in industries like marketing or sales, understanding these updates is crucial.
For example, back in 2011, Google launched its Panda Update to tackle the increasing number of low-quality websites. This meant that if you didn’t have useful, engaging content, your site could plummet in search rankings. It’s like having a prime location in McAllen but not keeping the shop tidy—no one’s going to stop by!
When Google introduced the E-A-T guidelines—Expertise, Authoritativeness, and Trustworthiness—it made it clear that your content needs to be focused and relevant. These updates highlight the importance of having knowledgeable sources and well-researched materials. If you write about “best tacos in McAllen,” then make sure your information comes from local experts or genuine foodies!
Local Solutions for a Global Challenge
At Ericks Web Design, we understand that all these changes can be overwhelming. Being based in the Valley gives us an edge; we know the local scene and the challenges that you face. We specialize in creating tailored websites that not only look good but also comply with the latest Google algorithms.
We also offer SEO services to ensure that your website ranks well when potential customers are searching for local options. With expert branding, smart integrations, and regular site maintenance, we can help elevate your online presence. The digital world changes fast, but with us by your side, you won’t be left behind.
Getting Galvanized for Success
To stay ahead, it’s important to focus on creating high-quality, original content. This not only fulfills search intent but also builds trust with your audience. Google rewards businesses that serve genuine, useful content that connects with real users—so let’s give them something worthwhile!
Research shows that businesses with updated websites attract about 47% more leads (Source: Forbes). So, don’t just sit back and let opportunities slip away!
Ready to Get Started?
Are you ready to elevate your online game? Hit us up at Ericks Web Design, and let’s collaborate to create a website that truly works for you. We’ll help you transform missed opportunities into leads you can count on. Schedule a call today, and let’s make your business shine online!
Source:
https://blog.hubspot.com/marketing/major-google-algorithm-updates-2014
