Get Your Content Seen: A Friendly Guide to Content Distribution
Have you ever felt like your website is just collecting dust? Or maybe you’ve put in hours crafting amazing content, only for it to vanish into the vastness of the internet, like a lost sock in the laundry? You’re not alone, and trust me, I’ve seen too many businesses struggle with this same challenge.
In today’s crowded digital space, simply creating great content isn’t enough. You need a solid strategy to get it in front of your audience, especially if you want to stand out here in South Texas. So let’s dive into how you can elevate your content game and ensure your hard work pays off.
The Problem: Content Without Distribution Is Just Noise
You pour hours into developing blog posts, videos, and social media content, but if nobody sees it, what’s the point? Studies show that businesses that regularly update their websites can see more than 60% increase in leads (source: HubSpot). If your website is stagnant, you’re missing out on opportunities every day.
It’s time to change that! Let’s explore how content distribution can be a game-changer for your business, especially for small businesses in McAllen and around the Valley.
Get the Right People to Your Content
1. Understanding Your Audience
First thing’s first — who are you trying to reach? Getting your content visible means knowing exactly who would benefit from it. Start by gathering insights from your current website visitors, social media followers, and even your best customers. What do they like? What are their pain points?
Here in the Valley, your audience could be looking for everything from web design to marketing services, so tailoring your content to speak directly to them can make all the difference. Once you have a clear picture, you can create content that resonates and calls them to action.
2. Audit Your Existing Content
Do you have older posts or videos lying around? Let’s take a look! Auditing your existing content can help you identify what’s working and what’s not. Sometimes, a quick update can breathe new life into an old post that might be a gold mine if promoted correctly. Don’t be afraid; this process can help you decide what to keep, update, or even scrap.
Choosing the right channels to distribute your content is as crucial as creating it. Here’s a quick breakdown:
Owned Channels
Your website, blog, and social media profiles are under your control. Make sure you’re regularly updating them! Feel free to experiment with your content and see what resonates.
Earned Channels
This is where it gets fun! Earned media includes customers or influencers sharing your content. This could be through social shares, mentions, or guest posts. A little shout-out can go a long way. Try building relationships with local bloggers and influencers who can help spread your content!
Paid Channels
Don’t shy away from spending a little money to promote your content. Platforms like Facebook and Google Ads can amplify your reach significantly. This doesn’t have to break the bank either — as long as you target the right audience.
Crafting Your Distribution Plan
Now that you’ve got a clearer sense of audience and channels, it’s time to build your distribution strategy.
1. Set Clear Goals
What do you want to achieve with your content? More website traffic? Increased sales? Whatever it is, set specific, measurable goals. For example, aim for a specific percentage increase in website visits from your last campaign.
2. Create an Editorial Calendar
Planning is key! By keeping an editorial calendar, you can outline when and where to post your content. This helps ensure consistency and makes managing multiple platforms easier.
3. Keep It Fresh
Regularly updating your website content is crucial, especially in a fast-paced digital environment. Websites that produce new content frequently tend to attract more organic traffic. Think about it — fresh content equals more chances to be found by potential customers!
Make It Local and Personal
Here’s why working with a trusted local expert like Ericks Web Design can make a massive difference for you. With a deep understanding of the South Texas community, we know how to tailor your website and content specifically for your audience. That’s not all — we excel in:
- Web Design: Custom-built websites that reflect your brand’s personality
- SEO: Optimizing content so your services come up when customers search
- Branding & Maintenance: Ensuring your site stays relevant and fresh
Beyond just improving visuals, we leverage AI tools and smart integrations to ensure your site drives actual sales and leads.
Let’s Get to Work!
Ready to transform your website into a lead-generating machine? Hit us up at Ericks Web Design — we’ll work together to build something that truly works.
No more lost content; together, we’ll make sure your efforts reach the audience they deserve. ¡Dale gas! Let’s put your business on the map!
Source:
https://blog.hubspot.com/customers/bid/109661/5-ways-to-promote-your-new-blog-content
