Are You Missing Out on High-Priority Clients? Here’s How to Fix That!
Ever felt like your business is just treading water, especially when it comes to getting those big-ticket clients on your radar? You’ve got the skills, the services, and even a decent website, but are you truly connecting with the right people? If the struggle of attracting high-priority clients resonates with you, you’re not alone. Let’s dive into a game-changing approach you can use to reel in those leads — it’s called account-based marketing (ABM).
What is ABM and Why Should You Care?
Picture this: you’re a marketer, getting to know your audience really well. You know their preferences, ages, and the platforms they hang out on. But, here’s the catch — unlike sales folks who engage with potential clients daily, we often miss the finer details about the companies we really want to work with. This is where ABM swoops in to save the day.
In the past, we relied on broad inbound marketing strategies to attract a general audience. But when it comes to landing those impressive clients that can transform your business, ABM allows you to laser-focus your efforts. It helps get you in front of prospects who are primed to buy, and let’s be honest, that’s what we all want, right?
38 Must-Know ABM Stats for 2021
To really highlight how vital ABM can be, let’s look at some stats. Here are 37 essential stats to keep in your back pocket:
General ABM Stats
- Higher Engagement: Companies using ABM report higher engagement rates than those using general marketing strategies.
- Max ROI: Businesses employing ABM tactics often see greater ROI. According to HubSpot, organizations that use ABM have a 28% growth in sales!
Benefits and Challenges of ABM
While ABM can deliver exceptional results, it also comes with its own sets of challenges. Are your resources aligned? Is your team on the same page? These questions are crucial as you begin your ABM journey.
Smarketing Benefits and Challenges
By combining your marketing and sales efforts—affectionately known as “Smarketing”—you can closely align your strategies to achieve even greater results!
Want to Develop an Effective ABM Strategy?
If you’re ready to roll out an ABM strategy, it’s super important to understand what makes these techniques tick. Focus on the companies you want to work with, just as you would with any target audience. What challenges do they face? What excites them? What solutions can you offer that meet their needs?
Before you jump into creating your campaign, do your homework. Understanding the companies you want to market to can make all the difference. Learn about their pain points, missions, and what drives their decisions.
Get Your Assets Ready
For those of you looking to kickstart your journey into ABM, check out our resources here.
Closing Thoughts
In a world where every click counts, having a professional, tailored online presence isn’t just optional — it’s crucial. You don’t want to miss out on potential clients simply because your marketing doesn’t resonate with them.
Remember, Ericks Webs Design is right here in the Valley, meaning we’re in tune with the local business landscape. Whether it’s web design, SEO, or branding, we’ve got your back!
Ready to upgrade your online strategy and start attracting the clients you deserve? Don’t hesitate — let’s chat and get those leads flowing in!
Source:
https://blog.hubspot.com/marketing/account-based-marketing-stats
