The Future of Advertising: What McAllen Business Owners Need to Know
Ever sat down for your morning coffee, scrolling through social media, and thought, “Where are the ads that actually matter to me?” It’s like the online world is drowning in noise, and your business is left trying to shout above it all. If you’re wondering how to keep your marketing strategy fresh and effective, you’re definitely not alone!
As a small business owner in South Texas — especially here in McAllen — you may feel the pressure of keeping up with ever-evolving advertising trends. But don’t worry! It’s a new day, and there are plenty of strategies you can adopt to navigate the future of advertising with confidence.
Let’s dive into how the landscape is changing for digital, mobile, video, and TV advertising, and how you can capitalize on these shifts to boost your business.
The Changing Face of Digital Advertising
First, let’s tackle the big picture: digital advertising is NOT going away, but it is definitely evolving. Check out some eye-opening stats:
- A whopping 91% of people feel ads are more intrusive now than a few years ago (thanks for that, endless pop-ups).
- 42% of consumers say digital ads don’t resonate with them, which is a 10% uptick from last quarter.
- People are getting fed up with repetition in ads — 73% of them dislike brands that hammer home the same message too often.
So what’s the takeaway? Personalization is key! You need to curate your ads based on the data you have from your consumers. Think of it like knowing what your friend likes to order at their favorite restaurant. And make sure you’re not just sticking to digital; an omni-channel approach will ensure your message gets across all platforms.
Don’t overlook remarketing either! This strategy can work wonders on consumers’ memory — reminding them of what they were interested in before.
The Mobile Advertising Surge
Now, let’s zoom in on mobile advertising. Did you know that:
- 85% of advertisers are already riding the programmatic wave?
- Almost 80% of programmatic budgets are now directed toward mobile ads, leaving desktop in the dust.
- On average, mobile advertising spending hit $189 billion worldwide in 2019 and is projected to surpass $240 billion soon.
If you’re not considering mobile, you’re missing out on a goldmine. Search ads are proving to be more effective than dreaded banner ads, and they generally offer a better user experience. It’s like swapping out that old suit for a fresh, lightweight one for the summer heat.
Video Advertising: Are You in?
Let’s not forget about the power of video advertising. Here’s why:
- 100% of respondents reported they would skip video ads when they can.
- Those who create video content indicate it offers great ROI — with 87% of marketers recognizing its value.
Video advertising is evolving. More people are consuming videos, especially during the pandemic, making it essential for your digital marketing strategy. It’s crucial to create engaging, meaningful content or risk getting skipped over.
What About TV Advertising?
You might envision TV ads as outdated, but hold on a second! Here’s what the future holds:
- Programmatic TV is expected to account for a third of global TV ad revenue.
- U.S. TV advertising revenue is projected to gradually increase from $71 billion in 2018 to $72 billion in 2023.
So, while traditional media may appear to be inching on the decline, it’s moving towards a programmatic future, making it easier than ever to target specific audiences.
Local Solutions with a Personal Touch
As a business owner, it’s vital to leverage these trends effectively. That’s where Ericks Web Design comes in. We’re not just another agency — we understand the unique local market here in the Valley, and we’re committed to helping South Texas businesses like yours thrive.
From custom websites that not only look good but also work hard for your marketing goals to SEO strategies and branding that resonate, we’ve got you covered. Whether you need help revamping your online presence or exploring automation tools to drive efficiency, we’re here to guide you through it all.
Ready to Transform Your Advertising Strategy?
Don’t let your business get lost in the digital chaos. Dale gas on those innovative strategies, and let’s chat about how to give your advertising a much-needed upgrade! Check out Ericks Web Design to see how we can take your online game to the next level.
Hit us up, and let’s build something that truly works for you!
For more insights into effective marketing strategies for your business, consider checking out this article on Forbes about the importance of an updated online presence.
Source:
https://blog.hubspot.com/marketing/future-of-online-ad-formats
