Unlocking the Power of Social Media: A Game-Changer for Local Businesses
Ever felt like your social media presence is just… there, collecting digital dust? You’re not alone! Many small business owners in the Valley, especially in McAllen, are navigating the intricate world of marketing without fully harnessing the vibrant potential of platforms like Facebook, Instagram, and LinkedIn.
Imagine this: you’ve got a robust product or service, but instead of customers flocking in, your posts are sitting there with minimal engagement. ¿Por qué no llegan los clientes, even though you’re putting in the effort? It’s frustrating, right? But the good news? There’s a solution that can seriously up your social media game!
Introducing Our Brand-New Social Media Certification Course
That’s right—after receiving tons of feedback from our Academy students, we’re thrilled to announce that HubSpot Academy now offers a comprehensive social media certification course. Just think about it! You’ll learn to engage your audience in a way that not only boosts your brand visibility but also enhances your customer connections.
As the social media professor at HubSpot Academy, I’m excited to guide you on this new journey. This course is all about empowering you to use social media strategically in your inbound marketing efforts, covering everything from marketing tactics to sales strategies and beyond!
What’s in Store for You?
This certification course comprises eight engaging lessons that total about four hours and forty minutes. You’ll face a seventy-question test to validate your newfound knowledge, with an exam that runs for about two hours—definitely worth it for the skills you’ll gain!
Here’s a sneak peek into what you’ll learn:
- Crafting a social media strategy that resonates with your audience
- The art of social listening and moderating comments effectively
- Developing a dynamic social content strategy
- Leveraging user-generated content to expand your reach
- Collaborating with influencers to broaden your brand’s visibility
- Implementing social customer service for an enhanced customer experience
- Effective techniques for social selling and digital advertising
- Measuring ROI to ensure your efforts pay off
- Understanding governance and risk management in the digital space
And that’s just scratching the surface! We’ve collaborated with some incredible industry experts to make sure you get the best insights and strategies.
Meet the Experts Behind the Course
You won’t just be learning from me; we’ve teamed up with several thought leaders in the social media and digital marketing space, including:
- Amanda Bond – Owner of The Ad Strategist
- Carmen Collins – Senior Social Media and Talent Brand Manager at Cisco
- Joel Comm – Author and Internet marketer
- Karen Freberg – Associate Professor, University of Louisville
- And many more experienced professionals!
Plus, our talented colleagues at HubSpot have also contributed their expertise to make this course even more robust. From Laura Fitton, our INBOUND Manager, to Daria Marmer, our Social Tools Product Manager, you’ll gain insights from the best in the business.
Learn with Real-World Application
To ensure you can apply everything you learn in a practical way, I partnered with Dr. Ai Addyson-Zhang, an associate professor at Stockton University, to create a downloadable workbook. This resource guides you in putting the course principles into action—whether that’s driving foot traffic to your local shop or enhancing your online presence for national reach.
I can’t wait for you to embark on this social media journey with us. Trust me, the skills you’ll gain from this course will not only transform your approach but also your results.
Curious to learn more? Check out HubSpot Academy’s certification course here.
Join Us & Let’s Take Your Business to the Next Level
Ni modo if you’ve been feeling stuck in your marketing efforts. The world is changing, and businesses that adapt to harness digital tools will thrive. With our local understanding of the South Texas market, we’re here for you every step of the way.
Ready to upgrade your online game? Let’s talk! Schedule a call or hit us up through Ericks Webs Design—we’ll help you get those leads rolling in. Don’t let the digital landscape leave you behind; your vibrant online presence is just a course away!
Source:
https://blog.hubspot.com/customers/introducing-hubspot-academy-social-media-certification
