Title: Say Goodbye to IGTV: What’s Next for Instagram Videos?
Ever tried uploading a video, only to realize you can’t find the feature you’re looking for? Picture this: you’ve just wrapped up a fantastic 20-minute collaboration with your creative amigos, only to log into Instagram and think, “¿Qué pasó with IGTV?” Confusing, right? Well, you’re not the only one.
So, What Happened to IGTV?
Here’s the scoop. Back in October 2021, Instagram decided to bid adieu to IGTV. It was a big move as the platform focused on ramping up its video features to keep up with the times. The beloved IGTV was merged into a new feature called Instagram Video, which kicked off a new chapter later with July 2022’s further updates, combining the Instagram Video and Reels tabs into one singular space for all your video content.
Now, instead of separate spaces, your videos, regardless of length, are living happily together under the Reels umbrella. Let’s face it — IGTV attempted to take on YouTube with its long-form videos, but as TikTok made waves with quick, snappy content, Instagram knew it had to pivot.
Image source: Instagram
But why would Instagram let go of something that was seemingly working? TikTok’s rise made it clear: users were more intrigued by bite-sized, engaging content rather than lengthy videos. To stay competitive, the platform gave IGTV the ax, leading to the birth of features like Instagram Reels and the unified Instagram Video.
What’s Different About Instagram Video?
Let’s break it down. IGTV was a separate app for long videos, yet core functionalities were also accessible on the main Instagram app. Instagram Video has now simplified this. All your video content is seamlessly integrated into a single tab on your profile. No more jumping around — everything you need is in one spot!
Additionally, when you uploaded through IGTV, videos could only stretch to 15 minutes via mobile and 60 minutes on desktop. Now, Instagram Video allows up to 60 minutes for all uploads, whether from your phone or computer. And don’t forget — videos shorter than 15 minutes are now automatically classified as Reels. Talk about a game-changer!
In a bid to fend off TikTok, Instagram has equipped its Video feature with tools like trimming, filters, and tagging capacity. These tools can help push your content to the forefront and potentially increase engagement.
Where are Instagram Videos Now?
If you’re looking for your videos, head to the Instagram Video tab, which sits snugly between your bio, grid, and tagged content. This consolidation makes it easy for you to find what you’re looking for without the hassle of diving through different areas of the app.
Image source: Instagram
As Instagram gears up to adapt and compete with emerging platforms, the direction it’s taking points clearly toward a video-first approach. Keep this in mind as a small business owner — engaging video content is becoming ever more critical in capturing your audience’s attention.
Here at Ericks Webs Design, we know South Texas businesses need to stay current — especially in McAllen where the digital landscape is shaping quickly. A professionally designed, user-friendly website that supports your marketing goals can set you apart.
The Local Advantage: Ericks Webs Design
With a local touch and a finger on the pulse of what’s happening in our community, Ericks Webs Design brings expertise in Web Design, SEO, and Branding, ensuring your business doesn’t just keep up but thrives. We offer insights into how a strong online presence can generate leads and boost your sales.
Did you know that businesses with updated websites can boost their leads by as much as 70%? (Forbes) It’s not just about being online; it’s about being relevant, engaging, and accessible to your customers.
Ready to Take Action?
Don’t let your online presence fall behind. Let’s have a chat about how we can customize your website to meet your goals and make sure you take full advantage of Instagram’s new features. Ready to upgrade your online game? Hit us up — we’ll help you get those leads rolling in!
If you’re interested in learning more about elevating your digital presence, check out our services here. Let’s build something that not only looks good but delivers results.
