How a Contractor Website Upgrade Boosted Inquiries by 300%
When it comes to contractor marketing, your website is either working for you or working against you. That’s why a contractor website upgrade isn’t just a cosmetic fix—it’s often the missing piece between silence and a stream of new client inquiries.
At Ericks Webs Design, we recently worked with a general contractor whose old site hadn’t been updated in over five years. After revamping their online presence, they saw a 300% increase in website inquiries within three months. Here’s how we did it—and how you can do the same.
The “Before”: What Wasn’t Working
Before the contractor website upgrade, the website had several issues that are all too common in the construction industry:
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A non-mobile-friendly design
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Slow loading speed
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No clear call-to-action
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Outdated project photos
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No SEO strategy
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Contact form buried on a subpage
Worse, their homepage didn’t communicate credibility or specialization. It looked like it could have been for any type of business—not a construction company with years of experience under their belt.
Step 1: Clarifying the Brand and Messaging
We started by aligning the site with the contractor’s core services and target audience. Using insights from HubSpot’s brand strategy guide, we helped them clarify:
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What types of projects they specialize in (commercial renovations)
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Which geographic areas they serve
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What makes their process stand out (project timeline guarantees and warranty backing)
Then we wrote new copy for the homepage and service pages that made it clear what the company does, who it helps, and why someone should reach out.
Step 2: Showcasing Work with a Custom Portfolio
Next, we added a custom portfolio section to highlight completed projects—using real photos and project summaries.
Check out our custom website solutions for construction companies to see how we do this for others and get a contractor website upgrade.
We also made it easy to update the portfolio in the future without needing a developer.
Step 3: Improving User Experience
The old site loaded slowly and wasn’t mobile-friendly. We implemented:
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Fast hosting and optimized image delivery
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Responsive design that works beautifully on phones and tablets
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Sticky contact buttons that always stay visible
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Calls to action at the top and bottom of each page
Within days of launching, the site’s bounce rate dropped by 45%, and users began spending nearly twice as much time browsing services and projects.
Step 4: Building for SEO and Local Search
Most contractors overlook SEO, which is why we made it a top priority.
We optimized the website for terms like “commercial remodeling in [city]” and “licensed general contractor near me.” We also:
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Connected the site with Google My Business
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Added structured data for local SEO
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Created service-specific landing pages
This not only helped with rankings but also aligned perfectly with HubSpot’s tips in their article What to Do When Your Business Is Generating Fewer Leads.
Step 5: Making Contact Simple and Enticing
We brought the contact form to the homepage and included:
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A “Request a Quote” button in the header
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A short form (name, email, project type)
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Social proof near the form (client testimonials and review stars)
We also introduced a Get Started page to guide users through next steps, which helped convert more casual browsers into actual leads.
The “After”: What Changed?
The Results (Within 90 Days):
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Inquiries increased by 300%
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Bounce rate dropped by 45%
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Time on site doubled
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Portfolio page became the most visited page
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SEO traffic increased by 150%
It’s one thing to have a website. It’s another to have a website that brings in leads while you’re out on the job site.
What You Can Learn from This
If you’re a construction professional, your website should:
✅ Clearly explain your services
✅ Show real examples of your work
✅ Make it easy to contact you
✅ Be fast, mobile-friendly, and SEO-ready
This case study shows that you don’t need a huge budget to see huge results—just a focused, strategic website upgrade.
Want to see what a successful contractor website looks like? Explore our Website Design Portfolio for inspiration.
Final Thoughts: You Don’t Need to Do It Alone
You already wear 10 hats managing your construction business. Let us handle the website, SEO, and lead generation.
We’ll build you a custom contractor website that works while you work—so you can focus on building structures, not stressing over tech. Get a Contractor website upgrade
