The Shift to Video Advertising: What It Means for Your Business

Ever feel like your marketing efforts just aren’t cutting it? You’re not alone. Many small business owners in South Texas, especially around McAllen, find themselves struggling to grab attention in an increasingly digital world. A new trend is sweeping through the advertising industry — and it’s time you tuned in.

A Closer Look at the Spending Surge

A recent report by eMarketer shows that businesses are pouring funds into digital video advertisements like never before, with projections hitting $27.82 billion for the year 2018 alone. That’s a whopping 30% growth! So, what’s causing this shift? Businesses are realizing that video ads aren’t just flashy; they lead to more connections and, ultimately, sales.

Consider this: video advertising is set to make up a quarter of all digital ad spending in the U.S. compared to static images or text ads. So, if you’re not investing in video, ni modo—you might be missing out on significant opportunities!

Where Is All That Cash Flowing?

Let’s break down where the money is going. Much of the focus is on social media platforms like Facebook, Snapchat, and Twitter. And guess who’s leading the pack? Facebook accounts for a staggering 87% of the total U.S. video ad revenue, including income generated from Instagram. That’s a big reason to make sure your business is on these platforms!

Even though eMarketer doesn’t tally YouTube under social media video spending, it’s worth noting that they expect YouTube to earn about $3.36 billion in ad revenue this year. That’s less than half of what Facebook is raking in — a clear sign that video advertising is a game changer.

Why Are Business Owners Going for Video?

So, what’s driving these businesses to allocate more resources to video ads? To find out, we recently surveyed 850 internet users from the U.S., UK, and Canada, and the results were eye-opening. Nearly half of those surveyed indicated that they were more likely to buy something online after watching a video ad instead of seeing static images or text.

This suggests a clear trend: video ads might just offer a better return on investment compared to traditional formats. As a local business owner, you want results, and with 64% of consumers generally more likely to make a purchase after viewing a video, you should definitely consider integrating video into your marketing strategy.

Making the Most of Video Ads

Why do video ads resonate so well with potential customers? For one, they showcase products or services in action. A text or image ad can only do so much, but a video can demonstrate how your offering solves a problem or fulfills a need that your audience has. You want your customers to visualize themselves using your product, right? Video provides just that immersive experience.

Furthermore, social media has made it easier for consumers to interact with businesses right from their feeds, allowing for immediate actions like making a purchase. When we scroll through our feeds, we’re often looking for engaging content — video ads blend into that experience, unlike traditional TV ads that feel more like interruptions.

"Marketers rely on in-feed video ads to capture users’ attention and build brand awareness," says Debra Aho Williamson, principal analyst at eMarketer. When you meet consumers where they’re already spending their time, the chances of converting them into customers increase.

Local Solutions: Empowering Your Business

Being based right here in the Valley, Ericks Web Design understands the heart and soul of our community. If you’re tired of outdated ads that don’t reflect who you are, it’s time to upgrade your marketing strategy with a professional, custom-built website that supports your sales funnels and marketing goals. We are experts in Web Design, SEO, Branding, and Smart Integrations tailored specifically for South Texas businesses.

Want to dive deeper into your marketing strategy? Check out our Web Design Services in McAllen to see how we can help elevate your online presence and drive those leads in.

Your Next Steps

Are you ready to take your online game to the next level? Don’t let your competitors outpace you. Schedule a call with us, and let’s build a marketing strategy that actually works. You’ll be able to tap into the power of video advertising and engage your customers like never before. Let’s get those leads rolling in—together!

For more insights into digital marketing and how to modernize your approach, check out this HubSpot article that emphasizes the importance of video content in driving sales.

Don’t wait! The digital landscape is changing fast, and you don’t want to get left behind. Hit us up, and let’s make your business shine online!

https://blog.hubspot.com/marketing/more-budget-for-video-ads