Watch Out for These Sales Phrases — They Could Be Hurting Your Business!
Have you ever sat through a sales pitch that made you cringe? You know the kind: overly cheesy lines that sound like they belong in a bad infomercial. It’s amusing at times, but if you’re trying to get serious with your business, it’s time to ditch the fluff.
Picture this: You’re at a networking event, and someone starts talking about their product with lines like, “It practically sells itself!” or “Call right now, and we’ll throw in a free gift!” It’s awkward, right?
Now, I’m not saying those folks aren’t trying their best, but if you run a small business in the Valley, especially in areas like marketing, web design, or sales, it’s essential to craft a pitch that resonates without making your audience roll their eyes.
The Reality of Bad Sales Phrases
Let’s get down to brass tacks. If you’re in the B2B arena, using cringe-worthy sales phrases can turn potential clients away faster than you can say “unprofessional.” I recently came across an insightful article by Jeff Shore that points out six sales lines to avoid at all costs. Some sound outdated, like “Here’s what I love about [product],” while others might seem more subtle but can leave a bad impression, like asking, “Are you the decision maker?”
After you finish reading this, do a little soul-searching. Are you accidentally making these mistakes in your pitches?
Now that we’re all on the same page, let’s shift gears. Here are a few sales articles that have caught my eye recently — they’re perfect for giving your strategy a fresh boost.
1) The Stupidest Sales Advice I Ever Heard — And I Used to Agree With It by Jill Konrath
Jill takes a chainsaw to commonly accepted sales wisdom. If you think you’ve heard it all, you might want to sit down for this one.
2) 5 Tips For Successful Cold Calling by Georges Le Nigen
Cold calling doesn’t have to be a nightmare. If you walk into a call unprepared, you might as well be on mute. Check this out for some solid tips to ensure you’re bringing your A-game.
3) Mistakes Companies Make When Hiring Their Next Sales Superstar by CJ Ng
If you think the “sales superstar” label means guaranteed success, think again. CJ’s insights will make you rethink your hiring strategies.
4) How to Get More Referrals by Joanne Black
Let’s be real: your best leads often come from existing customers. Joanne shares tried-and-true methods for leveraging your network to generate referrals.
5) 7 Deadly Sales Presentation Sins That Are Killing Your Sales by Thomas Ellis
Nothing puts people to sleep faster than a lengthy pitch about your company history. Avoid these presentation pitfalls to keep your prospects engaged and interested.
The Local Solution
Speaking of engagement, let’s chat about how you can elevate your online presence. Many local business owners struggle with outdated websites that don’t generate leads or keep content fresh. If your website feels stagnant, it’s time to take action. A custom-built site that reflects your brand can show potential clients who you really are and what you can offer.
Here in the Valley, Ericks Webs Design is your go-to for comprehensive digital solutions. We specialize in web design, SEO, branding, and smart integrations tailored just for South Texas businesses. Check us out: you won’t just be another client; you’ll be part of the family.
Ready to get more leads? Let’s build something that truly connects with your audience.
Closing Thoughts
So, has this sparked some thoughts? It’s easy to fall into traps with catchy phrases, but your business deserves better. Feel free to share your thoughts or favorite sales strategies in the comments!
If you’re eager to take your online game to the next level, hit us up — we’ll help you get those leads rolling in!
