Is Facebook Still the Place to Market Your Business?

Ever felt like you’re shouting into the void when it comes to digital marketing? With newer platforms like TikTok and Threads taking center stage, it’s easy to think that old faithful, Facebook, might have lost its appeal. But before you decide to ditch it, let’s take a moment to dive into why Facebook could still be a goldmine for local businesses like yours here in South Texas—especially in areas like McAllen.

Why Consider Facebook?

Facebook has been around for almost 20 years, but don’t let its age fool you. It still boasts a huge audience and a variety of tools that can help you market effectively. Here’s a reality check: your audience might still be scrolling through their feeds, looking for businesses like yours.

We’ve curated some eye-opening Facebook stats for 2023 that can help you make an informed decision about using this platform.

Facebook Statistics

First up, let’s look at some key numbers that highlight Facebook’s ongoing relevance:

• 2.96 billion monthly active users: That’s a lot of potential customers, right? If you think your audience isn’t on there, think again.

• Over 70% of adults use Facebook: This is crucial, as it means your target demographic is still hanging out on the platform.

Putting in a little effort on Facebook can yield big results. So, let’s explore some categories of stats that are particularly helpful for businesses.

Facebook Statistics for Business

Curious about how using Facebook can specifically benefit your business? Here’s what you need to know:

• 67% of social media marketers use Facebook: If the pros are still leaning on it, there’s a reason! It’s a trusted platform for business visibility.

• 52% of Americans say they are more likely to remember a brand they see on Facebook: That’s your brand making an impression!

Utilizing Facebook can often feel overwhelming, but it’s worth it if you want to stay in the game.

Facebook Video Statistics

Video content is king, and Facebook is a fantastic platform for that. A quick heads-up for those engaging in video marketing:

• 50% of time on Facebook is spent watching videos: This statistic shows that users love video content, so if you’re not adding it to your strategy, ¡ni modo! You’re missing out.

Pro Tip: While many users watch videos with the sound off, using captions can make your content more accessible and engaging for everyone.

Facebook Advertising Statistics

Thinking about tapping into Facebook Ads to broaden your reach? Here’s the lowdown:

• Facebook Ads are seen by 62.2% of Americans aged 13 and up: If you want to reach a wide audience, this is the way to go!

Facebook Demographic Statistics

Ever wondered who exactly uses Facebook? Here’s a glimpse into the demographics that might matter for your business:

• The largest user group is between 25-34 years old: If your target market includes this age range, Facebook is definitely a space to consider.

As you can see, Facebook isn’t just a relic of the past; it’s still a vibrant part of the social media landscape that can help you connect with your local market.

Why Facebook Matters for Your Local Business

So, what does this mean for businesses in the Valley? Having an effective marketing strategy that includes Facebook can open up numerous avenues for attracting customers. With the platform’s targeted advertising, you can reach individuals based on location, interests, and behaviors. This is especially valuable for small business owners in McAllen trying to carve out their niche.

The Local Edge

Ericks Web Design understands the unique challenges that South Texas businesses face. With a tailored approach to web design, SEO, and branding, we are the trusted partner you need to help you leverage platforms like Facebook effectively.

Imagine having a professionally designed website that not only looks stunning but integrates seamlessly with your marketing strategies, including social media like Facebook. That’s what we do! Check out our web design services to see how we can help you generate leads.

Conclusion

As you think about your marketing strategy, don’t discount Facebook just because of shiny new platforms. With proven statistics backing up its effectiveness, Facebook can still be a powerful tool for your business—especially here in South Texas.

Ready to step up your online game? Hit us up! We’ll help you get those leads rolling in. Schedule a call, and let’s build something that actually works for your business!

Source:
https://blog.hubspot.com/marketing/facebook-video-stats-infographic